Paid Search Team Lead
About this role
Discover your 100% YOU with MicroSourcing!
Position: Paid Search Team Lead
Work setup: Work from home
Why join MicroSourcing?
You'll have:
Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Key Responsibilities
The Paid Search Team Lead is responsible for leading a team of Paid Search Specialists while overseeing the successful execution and optimization of Search Engine Marketing (SEM) campaigns for B2B clients. This role combines people leadership with hands-on paid search responsibilities, ensuring campaign performance, operational excellence, and continuous team development. The Team Lead serves as a key point of support for campaign strategy, client success, and cross-functional collaboration.
Key Responsibilities
Team Leadership
Lead, coach, and mentor a team of Paid Search Specialists to achieve individual and team performance objectives.
Manage workload allocation, campaign delivery timelines, and overall team productivity.
Conduct regular performance reviews, provide coaching, and support the professional development of team members.
Establish and promote best practices, quality standards, and process improvements across the team.
Collaborate with internal stakeholders to ensure successful campaign execution and client satisfaction.
Paid Search
Oversee the planning, execution, optimization, and performance of paid search campaigns across search advertising platforms.
Monitor campaign performance, budgets, keyword strategy, bidding, and other key performance metrics.
Review campaign recommendations and optimization opportunities based on performance data.
Support reporting and analysis using campaign dashboards and web analytics platforms.
Provide guidance on campaign strategy and troubleshoot performance issues when needed.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
At least 3–5 years of experience managing Paid Search, SEM, PPC, or Search Engine Marketing campaigns within a B2B environment.
At least 1 year of experience in a Team Lead or supervisory capacity, including coaching or managing team performance.
Demonstrated experience managing paid search campaigns using Google Ads or similar search advertising platforms.
Strong analytical, organizational, and communication skills with the ability to manage multiple priorities.
Preferred Qualifications
Experience managing campaigns across multiple client accounts.
Experience with Microsoft Ads, Google Analytics 4 (GA4), or similar analytics and reporting tools.
Google Ads and/or Microsoft Ads certifications.
Experience working within a digital marketing agency or performance marketing environment.
Experience presenting campaign performance and recommendations to internal or external stakeholders.
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
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Originally posted on Himalayas
