Paid Search Specialist
About this role
Description
This individual will be responsible for overseeing paid ads projects, activities and channels used to reach customers. Their duties include setting goals and timelines for paid ad campaigns, collecting data on customer reach and evaluating the success of advertising methods. AtRankings.io, we are committed to providing end-to-end SEM services including the build out of campaigns, technical optimization, and keyword strategy for law firms looking for aggressive growth across Search Engines, including Google PPC, Google LSA, Microsoft Ads, and emerging search channels.
Responsibilities
Oversee the design and content of a paid search campaign to ensure it meets the needs of the target audience
Collaborate with leadership and account managers to determine the goals of paid search projects and strategize plans to meet those goals
Conduct or direct market research to help shape paid search campaigns
Work on basic landing page design and content
Oversee management of LSA accounts, including setup, optimization and lead rating
Control the paid ad budget to manage expenses and maximize the return on investment
Manage / oversee campaigns and analyze results from each campaign to determine what was successful and what to improve for the next campaign
Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts and best practices
Implement required conversion tracking, including CallRail numbers, account linking and basic GTM
Requirements
1-3 years of experience with paid search ads, with an emphasis on Google PPC and Google LSA
In-depth understanding of common marketing and paid advertising best practices
Effective communication, including writing, speaking, active listening and presenting
Multitasking and time management skills that allow them to work on several campaigns at once
Collaboration skills when working on projects with both clients and other departments
Data analysis and critical thinking skills to review and apply campaign results
Leadership skills, including motivation, goal-setting and project management
Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
Comfortable using campaign tracking and scheduling software
Experience with legal, finance or similar restricted vertical highly preferred
Experience with CRMs like Hubspot or Lead Docket a plus
Benefits
Starting Salary of $58,000
Fully Remote
Unlimited PTO
$100 Wellness Reimbursement Program
Quarterly training stipend for Professional Development
401(k) with 3% Employer match (Safe Harbor)
100% Employer-Paid Health Insurance (For Employee)
What to Expect in the Interview Process
Resume Review: Applications and resumes are reviewed by our Talent Acquisition team.
One Way Interview: Selected candidates will receive a link to answer a short set of questions by video. Please plan to record your responses in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
Live Zoom Interview:Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.
Originally posted on Himalayas
