Meta Ads Specialist -Eastern Europe

Talent Hackers · Serbia · posted 689mo ago

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About this role

Job Overview

We’re looking for an experienced Paid Ads Specialist to manage and optimize Meta advertising campaigns, with a strong focus on performance, audience targeting, and lead generation. The ideal candidate has hands-on experience managing significant monthly ad spend, analyzing campaign data, and working closely with creative teams to test and improve campaign performance.

Core Tasks:

Design, implement, and manage paid advertising campaigns in Meta
Work with team for keyword and audience research to guide campaign strategies
Monitor budget allocation and performance of all paid ad campaigns
Analyze campaign performance data to identify trends and insights
Provide basic reporting on campaign performance as needed
Collaborate with design team for assets to leverage and A/B test in campaigns
Perform other marketing and lead-gen related tasks as needed

Must-Have:

3-5+ years managing paid ads campaigns on meta
Experience managing spend of $10k - 50k+ per month (preferably ecommerce / CPG brands)
Intermediate experience in Google Sheets / Excel for basic campaign reporting
Familiarity with ad targeting and segmentation techniques
Strong (C-level) written and verbal English communication skills
Ability to work full-time EST