Messaging Developer

Job Description:

The Email Developer is responsible for preparation and deployment of HTML and text email content as well as the dynamic integration into a proprietary email delivery platform.

Key Responsibilities:

• Develop complex and customized HTML email code that follows industry best practices and brand guidelines and reflects the original creative design as closely as possible.
• Apply dynamic content rules and configure link tracking.

• Perform quality assurance on dynamic emails through self-audits and peer checks.

• Content change management.

• Link tracking and email deployment using proprietary email platform.

• Upload HTML/Text content to email platform.

• Work with email account production managers to coordinate campaign assets.

• Provide error-free final list deployments.

• Meet deadlines for content publication.

• Demonstrate flexibility by adapting to the evolving needs and priorities of our clients.

• Maintain basic knowledge of data as it relates to HTML code, to aid in troubleshooting critical list errors.

• Keep up with industry standards, innovations, and new best practices in email marketing.

• Maintain basic knowledge of list processing and can troubleshoot any potential list errors.

• Maintain error free, On-time HTML code while adhering to the standard process and best practices of the team.

• Error free; On-time; Adherence to standard processes and best practice, yet flexible and adaptive; Responsive to team and client needs; Production of work in a timely fashion; Completion of work with attention to details; Utilization of auditing processes and techniques.

Core Competencies:

• Prioritize quality and accuracy in everything you do.

• Adhere to standard operating procedures and client checklists.

• Utilize self-auditing processes and techniques.

• Perform thorough Quality Control self and peer checks of work

• Display advanced organizational, time management, and work prioritization skills.
• Basic to Intermediate knowledge of HTML and CSS.

• Experience in responsive design is required.

• Basic knowledge of email platform limitations and code fixes/hacks to resolve (e.g., SFMC, Adobe Campaign, Braze, Oracle Responsys).

• Technical understanding of platform-specific scripting languages and/or JavaScript is a plus.

• Familiarity with large language models (LLMs) and AI tools is a plus.
• Ability to deliver high-quality work with minimal supervision.

• Ability to prioritize work according to a variety of factors and variables.
• Ability to conceptualize and communicate technical concepts to both technical and non-technical audiences.

• Ability to professionally connect with internal and external teams to increase trust and value for our clients.

• Strong written and verbal communication skills.

Job Expectations:

• Follow all company policies.
• Promote a positive, diverse, and collaborative work environment.

• Comfortable working in a quick deadline-driven environment with diverse clientele.

• Stay up to date on the latest industry trends and techniques.

• Maintain internal email best practices guides and HTML repositories.

Qualifications/What we’re looking for:

• One to three years of experience in front-end development or email marketing in a professional environment.

• Bachelor’s degree in computer science or comparable technical field, or professional experience that demonstrates comparable technical abilities required.

• Experience building error-free email campaigns, including responsive HTML emails.

• Familiarity with email testing and QA tools such as Litmus or Email on Acid.

• Basic to Intermediate understanding of web languages and development tools such as HTML, CSS, Photoshop, Figma, Dreamweaver, Visual Studio, and Bootstrap.

• Experience communicating with internal teams as a primary point of contact a plus.

• Experience working in Salesforce Marketing Cloud (SFMC) preferred. Other ESP experience (e.g., Adobe Campaign, Braze, Oracle Responsys, Oracle Eloqua) a plus.
• Strong work ethic and a bias toward action- and results-oriented activities.
• Clear, friendly communication with teammates and clients.

• Collaborator that is team-centric and understands the importance of client service.

• Naturally proactive and highly organized with the ability to turnaround multiple complex projects quickly.

The annual salary range for this position is $68,000 - $75,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

At dentsu, we believe great work happens when we’re connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to  by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

Originally posted on Himalayas