Media Buyer (Tik-Tok Ads)
About this role
Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide.
We are currently looking for a Senior Media Buyer Tik-Tok.
📋 Key responsibilities and your contribution:
Launch and develop TikTok Ads as a new traffic source in the iGaming vertical.
Plan media buying strategies, test hypotheses, and scale profitable campaigns.
Monitor key metrics, including ROI, CPA, FTD, conversions, and PnL.
Test new GEOs and offers, identify profitable combinations, and scale successful campaigns.
Collaborate with the Design team on creative production and testing.
Work with Support to maintain advertising account infrastructure and stability.
Coordinate with the Resell team on offer selection, KPIs, and scaling opportunities.
Manage ad budgets, track daily spend, and ensure accurate financial reporting.
Analyze campaign performance, optimize results, and maintain a monthly ROI of at least 20%.
Work closely with the Team Lead to follow the strategy and address potential risks
📚 Your qualifications:
At least 1 year of experience with TikTok Ads, including independently launching advertising campaigns from scratch.
Experience in the iGaming vertical as a Facebook Media Buyer.
Experience managing large advertising budgets of at least $50,000 per month.
Strong understanding of key performance metrics, including ROI, CPA, FTD, conversions, and PnL.
Proven experience optimizing and scaling advertising campaigns with a focus on profitability.
Ability to test advertising creatives, analyze performance, and scale successful campaigns.
Experience working with different GEOs and offers, with an understanding of Tier 1, Tier 2, and Tier 3 markets.
Strong analytical skills and experience with ad spend tracking, financial reconciliation, and traffic performance monitoring.
High level of ownership, independence, analytical thinking, and a results-driven mindset.
Ability to collaborate effectively with Team Lead, Design, Support, and Resell teams.
Benefits:
⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.
⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.
⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.
⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).
⭐ Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.
Originally posted on Himalayas
