Media Buyer 4

Zabota LLC · United States · $4k – $5k · posted today ago

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About this role

Zabota is a top-ranked global recruitment firm, recognized as a Top HR Staffing Company by Clutch in 2025. We specialize in helping high-growth U.S. brands build elite, remote-first teams. Our mission is clear: Connect world-class talent from LATAM, Europe, and beyond with the most ambitious companies in the world.

About Our Client
Our client is a performance-driven marketing agency specializing in high-risk industries such as cannabis and peptides. They help brands scale profitably using advanced media buying, proprietary systems, and innovative strategies to navigate compliance challenges and keep campaigns live.

About the Role

The Media Buyer will run profitable paid traffic across Meta, Google, X, Reddit, TikTok, and AppLovin. This role is responsible for planning, launching, scaling, and protecting campaign performance. It is client-facing in partnership with an Account Manager (to accompany AM on the client calls if needed) and does not involve copywriting or design work.

Responsibilities:

Manage cross-platform media buying and optimization across Meta, Google, X, Reddit, TikTok, and AppLovin
Build and execute structured testing frameworks across audiences, bids, placements, and creatives
Translate business goals into budget allocation, pacing strategies, and tiered scaling plans
Develop funnel structures across prospecting, remarketing, and brand campaigns
Identify and unlock new inventory and placements for growth
Maintain accurate tracking across Pixel, CAPI, GTM, SDKs, events, and UTMs
Troubleshoot delivery issues, disapprovals, and attribution gaps within 24 business hours
Deliver clear reporting with actionable insights via Google Sheets and dashboards
Collaborate with Account Managers on client communication and calls
Translate performance insights into clear creative and copy feedback
Monitor for greyhat patterns and mitigate risk

Qualifications:

3+ years of experience in media buying
Proven experience managing $300K–$500K+ monthly ad spend
Strong track record of scaling while maintaining CAC and ROAS targets
Deep expertise in bidding, budgets, optimization events, and placements
Advanced Google Sheets skills with clear reporting capabilities
Strong communication skills and ability to work cross-functionally

Nice to Have:

Experience with X Ads, Reddit Ads, TikTok Ads Manager, or AppLovin
Familiarity with tools such as Triple Whale, Optmyzr, Adpulse, Bir.ch, and Asana
Awareness of cloaking, proxies, AdsPower, or multi-account systems (for detection and prevention)