MarTech Lead

webook.com · Jordan · posted today ago

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About this role

We’re looking for a hands-on MarTech professional to bridge marketing and engineering and own the technology behind our digital marketing performance—across webook.com, our clients, and our white-label platforms. You’ll identify gaps, take initiative, and drive fixes from diagnosis through implementation and testing. This role combines technical problem-solving with marketing operations, ensuring our platforms are discoverable, campaigns are measurable, and CRM workflows support growth.

Key Responsibilities:

Improve technical SEO and GEO readiness, including rendering, crawlability, indexing,

structured data, and multilingual implementation.

Own tracking implementation and accuracy across front-end pixels, event firing, server-

side tracking, and conversion APIs, including Meta CAPI.

Troubleshoot missing or duplicate events, validate event parameters, and ensure

browser-side and server-side tracking work together correctly.

Configure and integrate Odoo CRM for B2B lead capture, routing, nurturing, automation,

and reporting.

Establish reliable measurement across campaigns, customer journeys, conversions, and

revenue.

Build repeatable marketing technology setups and launch standards for clients and

white-label platforms.

Translate marketing needs into technical requirements, implement solutions directly, and

work with engineering on larger fixes.

Document implementations and introduce ongoing checks to catch issues as products

and campaigns change.

Requirements

Proven hands-on experience in MarTech, technical marketing operations, or a similar

role.

Strong knowledge of GA4, Google Tag Manager, advertising pixels, server-side tracking,

and CAPI.

Practical experience with Odoo CRM, marketing automation, and website-to-CRM

integrations.

Understanding of technical SEO, JavaScript rendering, APIs, webhooks, and data

layers.

Familiarity with consent management and privacy-aware tracking.
The ability to debug issues, validate fixes, and explain technical decisions clearly to