Marketing Specialist

Remote Raven · Philippines · $8 – $8 · posted today ago

Listing supplied by Himalayas. 101 Careers did not originate this post and applications are handled by the employer.

About this role

Position Overview

We are looking for a creative, strategic, and self-driven Marketing Specialist to manage and grow social media presence across a portfolio of brands — spanning both B2B and B2C audiences. This role is platform-heavy and creatively demanding, covering Instagram, Facebook, Substack, LinkedIn, and a TikTok channel that is just getting off the ground.

This is not a role where you wait for a task list and execute it. We want someone who brings ideas to the table — who spots a trend, connects it to a brand opportunity, and presents it to the Marketing Manager before being asked. You will be a creative partner, not just an executor. Over time, this role is designed to grow into a more strategic function as you build familiarity with each brand and demonstrate your ability to think at a higher level.

Key Responsibilities

Social Media Management — Multi-Platform

Own day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for a portfolio of B2B and B2C brands

Plan, create, schedule, and publish content across all active platforms with consistency, quality, and brand-specific tone

Manage content calendars across multiple brands simultaneously, ensuring no platform goes dark and no deadline is missed

Adapt messaging and creative approach for each platform and audience — what works on TikTok is not the same as what works on LinkedIn

Support the launch and growth of a new TikTok channel, helping establish the content direction, voice, and posting cadence from the ground up

Content Creation — Canva & CapCut

Design and produce social media graphics, carousels, stories, reels, and short-form video content using Canva and CapCut

Edit and produce short-form video content for TikTok, Instagram Reels, and Facebook — including captions, transitions, music, and on-screen text

Maintain brand-specific design templates and visual standards across all creative output

Repurpose existing content intelligently across platforms to maximize reach without duplicating effort

Substack Management

Support the creation, formatting, and publishing of Substack newsletters for applicable brands

Ensure Substack content is consistent with overall brand voice and social media messaging

Track subscriber engagement and open rates, and bring observations and growth ideas to the Marketing Manager

Trend Research & Strategic Input

This is where good becomes great in this role.

Actively monitor social media trends, platform algorithm changes, emerging content formats, and competitor activity across all relevant channels

Bring trend observations and content ideas to the Marketing Manager proactively — you do not wait to be asked what is trending

Identify how trends can be applied to each brand specifically, with a clear rationale and execution idea ready to present

Participate in marketing planning conversations with ideas, not just updates — your perspective matters and you are expected to contribute it

LinkedIn — B2B Brand Presence

Manage LinkedIn presence for applicable B2B brands, including company page updates, content publishing, and engagement

Develop LinkedIn content that speaks credibly to a professional audience — thought leadership, industry commentary, and brand positioning

Monitor LinkedIn engagement and bring insights on what content is resonating and what is not

Analytics & Performance Reporting

Track and analyze social media performance across all platforms and brands — engagement, reach, follower growth, and content performance

Prepare clear, concise performance summaries for the Marketing Manager on a regular basis

Use data to inform future content decisions — bring observations and recommendations, not just numbers

Required Qualifications

Proven experience in social media marketing across Instagram, Facebook, and LinkedIn — managing multiple accounts or brands simultaneously is a strong plus

Hands-on proficiency in Canva for graphic design and content creation — you produce high-quality visuals independently

Hands-on proficiency in CapCut or a comparable short-form video editing tool

Strong understanding of each platform's content formats, algorithms, and best practices — you know why content performs the way it does

Experience creating or managing content on TikTok, or a demonstrated understanding of TikTok content strategy

Experience with Substack or comparable email/newsletter platforms

A genuine creative sensibility — your content looks intentional, not templated

Proactive communicator who brings ideas forward without being prompted

Organized enough to manage content calendars and posting schedules across multiple brands simultaneously

Preferred Qualifications

Experience managing marketing across a multi-brand portfolio — balancing different voices, audiences, and business objectives

Background in both B2B and B2C marketing — you know how to shift tone and strategy based on the audience

Experience presenting content ideas, trend reports, or campaign concepts to a marketing lead or stakeholder

Familiarity with social media scheduling tools such as Buffer, Later, Hootsuite, or Meta Business Suite

Basic video production or content creation skills beyond CapCut — comfort in front of the camera is a bonus

Platforms & Tools

Required

Instagram, Facebook, LinkedIn, Substack, TikTok — active daily management

Canva — graphic design and creative production

CapCut — short-form video editing

Preferred

Social media scheduling platform — Buffer, Later, Hootsuite, or Meta Business Suite

Basic analytics tools — Meta Insights, LinkedIn Analytics, TikTok Analytics

Growth Trajectory

This role is designed to grow. As you build familiarity with each brand and demonstrate your ability to think strategically — not just execute — you will take on more ownership over content strategy, campaign planning, and cross-brand marketing initiatives. We want someone who sees this as a career opportunity, not just a job, and who is motivated to grow into a more senior marketing role over time.