Marketing Specialist II

Patterson isn't just a place to work, it's a partner that cares about your success.

One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.

The Marketing Specialist II with Patterson Animal Health International develops and executes strategic marketing initiatives that strengthen customer engagement, enhance digital and external communications, and support business growth for Patterson Animal Health International. Partnering across Marketing, Sales, E-commerce, Technology, and other stakeholder groups, this role supports promotional campaigns, customer events, digital channels, and new customer tools while helping optimize marketing investments and channel performance.

Essential Functions

Strategy & Planning

• Lead efforts to revise and improve national and regional buying shows.
• Work with marketing managers and other internal stakeholders to improve and provide regular updates to the AHI web site.
• Take lead role in providing guidance and regular updates to AHI E-commerce web site.
• Provide key support to Turnkey and the Technologies division to gain insight, help further integrate those business within AHI and assist in bringing to market new customer tools.
• Coordinate and assist with fleet segment team to assist with implementing promotional plans and materials designed to promote awareness, engagement and drive customer purchase decisions
• Manage various administrative tasks associated with budgeting, forecasting and channel performance connected to vendor funding and channel expense.
• Maintain a collaborative, highly creative and progressive approach.
• Performs other duties as assigned

External Communications

• Coordinate and assist with implementing promotional plans and materials designed to promote awareness, engagement and drive customer purchase decisions via the field-based selling organization
• Define and act on opportunities to improve external communications, i.e. Insight Magazine, customer emails, social media, etc.
• Facilitate marketing and lead generation campaigns and customer events.
• Provide support to Marketing Managers.
• Prioritize to manage tasks and work streams that will make the most difference to the business.
• Communicate with clear, concise written messages thru meeting notes, emails and reports.
• Demonstrates thorough knowledge of organization’s policies and procedures.

Job Qualifications

Required Qualifications

• Bachelor degree in Marketing, Business, or Animal Health related field, or equivalent combination of education and experience

• Minimum of two (2) years of experience in a marketing position
• Demonstrated track record of working both independently and collaboratively to achieve organizational and team goals
• Ability to multitask and adjust to changing workflows and multiple deadlines; ability to work with confidential materials
• Exceptional verbal and written communications skills
• Ability to apply critical thinking to recommend solutions to challenges as they arise
• Advanced use of Microsoft Office Suite (Outlook/365, Excel, Word, PowerPoint, Teams)
• Strong attention to detail and organizational skills
• preferred Qualifications
• Experience in Animal Health/Agriculture
• Proficiency in data analytics preferred
• Proficiency in SAP or related ERP preferred.
• Experience in digital (email, SEO/SEM, social, retargeting etc.) channel management preferred

Working Conditions

Physical Demands

• Operating a computer or other office devices for the majority of the workday
• May occasionally need to move packages up to 10 pounds such as office supplies or equipment
• Must be able to communicate with others in person, over the phone, and in writing.
• Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendors
• Must be able to read and interpret various electronic and written documents.

Environmental Factors

Office or sales environment

• Operating a computer or other office device, ex: personal computer for majority of the workday
• Talking or hearing: position involves frequent communication with (customers, inside staff, etc.) and requires ability to understand and effectively exchange accurate information
• Reading or sight: requires frequent review of vendor contracts

Travel and On-call

• This position requires minimal travel (10%) in a national area.

What's In It For You:

We provide competitive benefits, unique incentive programs and rewards for our eligible employees:

• Full Medical, Dental, and Vision benefits and an integrated Wellness Program

• 401(k) Match Retirement Savings Plan

• Paid Time Off (PTO)

• Holiday Pay & Floating Holidays

• Volunteer Time Off (VTO)

• Educational Assistance Program

• Full Paid Parental and Adoption Leave

• LifeWorks (Employee Assistance Program)

• Patterson Perks Program

The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.

EEO Statement

Patterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Originally posted on Himalayas