Marketing Manager

Rob Levine Law · United States · posted today ago

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About this role

Position Overview

We are seeking an experienced, well-rounded Marketing Manager to support and manage day-to-day marketing operations for our growing firm. This role is ideal for someone who thrives in a dynamic environment, understands the unique demands of legal marketing, and has hands-on experience with multi-location strategy, digital advertising, SEO, and project workflow management.
The Marketing Manager will oversee projects, coordinate campaigns, supervise team members and vendors, and ensure all marketing initiatives support firm goals. They will collaborate closely with the Director of Marketing and cross-functional leaders to maintain consistent branding, drive quality lead generation, and optimize performance across all channels.

Key Responsibilities

Marketing Strategy & Execution

Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels
Manage marketing calendars, timelines, workflows, and campaign priorities
Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
Support brand consistency across all markets, platforms, and practice areas
Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs

Digital Marketing

Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting
Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms
Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
Collaborate with agencies or internal teams to ensure KPIs are met
Track and report on ROI, cost per lead, conversion rates, and channel performance

Project & Team Management

Manage marketing projects from concept to execution
Oversee vendor, contractor, and agency relationships
Supervise junior marketing staff, providing mentorship, feedback, and performance support
Ensure deadlines are met and projects are delivered at a high standard
Implement strong workflow, approval, and documentation processes

Website & Content Oversight

Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing
Review and approve creative assets, messaging, and brand materials
Monitor SEO performance and provide recommendations for content improvements
Collaborate with internal writers and attorneys to ensure accuracy and compliance

Analytics & Reporting

Produce weekly and monthly performance data
Analyze trends in intake data, ad spend, traffic, rankings, and engagement
Recommend improvements for efficiency, lead quality, and user experience

Qualifications

8+ years of marketing experience, preferably in a law firm or professional services environment
Experience marketing for multi-location or multi-state businesses
Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
Strong understanding of digital marketing KPIs, attribution, and reporting
Proven experience managing projects, supervising team members, and leading vendors or agencies
Excellent copywriting, communication, and organizational skills
Ability to thrive in a high-volume, fast-paced environment
Strong project management background with experience using platforms like Monday.com or similar
Bachelor’s degree in Marketing, Communications, Business, or related field preferred