Marketing Manager

NightOwl Consulting · 40k – 60k · posted today ago

Listing supplied by Himalayas. 101 Careers did not originate this post and applications are handled by the employer.

About this role

We’re seeking a Marketing Manager who will play a pivotal role in expanding our brand and
generating quality leads. This person will be responsible for crafting compelling marketing
campaigns, optimizing digital channels, and implementing innovative strategies to attract and
engage our Ideal Customer Profile (ICP). If you’re a results-driven marketer with a passion for
creating value, we want you on our team.

Key Responsibilities

Marketing Strategy Development

Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities.
Develop campaigns aligned with our differentiators and Ideal Customer Profile.

Lead Generation and Nurturing

Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing.
Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey.

Branding and Content Creation

Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources.
Ensure messaging aligns with our wealth-building and relationship-driven philosophy.

Analytics and Reporting

Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads.
Prepare monthly reports showcasing ROI, lead quality, and conversion rates.

Partnership and Team Collaboration

Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition.
Develop co-branded campaigns with referral partners such as realtors and financial advisors.

Non-Core Responsibilities

Manage relationships with vendors, such as graphic designers or video production teams.
Stay updated on industry trends and competitors’ strategies.
Organize and promote customer appreciation events and community involvement initiatives.

Day-to-Day Activities

Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Update and optimize website content, ensuring SEO best practices.
Coordinate weekly marketing calls with the lending team to align goals.
Respond to social media comments and engage with online communities.
Review analytics dashboards and make adjustments to campaigns as needed.

Skills, Knowledge and Expertise

Proficient in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
Advanced knowledge of email marketing tools (e.g., Mailchimp, HubSpot).
Strong experience with analytics tools (Google Analytics, social media insights).
Proven ability to generate and nurture high-quality leads.
Experience in the real estate or mortgage industry is a significant plus.
Exceptional communication and storytelling skills.
Highly organized with the ability to manage multiple projects.
Creative thinker with an eye for detail and design.
Data-driven mindset with strong problem-solving abilities.
Team player with a collaborative approach.