Marketing Manager, Fertility
About this role
You’re a well-rounded marketing professional who knows how to translate complex products into compelling messaging, enable sales teams, and execute marketing initiatives that drive business growth. We’re EngagedMD, a Patient Journey Management solution for specialty care that helps practices improve patient experience, reduce administrative burden, and convert more patients to care, faster.
You will lead marketing efforts for our Fertility vertical, partnering closely with the Head of Fertility to develop and execute GTM initiatives, campaigns, and programs that support business growth. You'll have the opportunity to work across a variety of marketing functions, collaborating with cross-functional teams to support the evolving needs of the Fertility business.
This fully remote role will report into our marketing leader but will be embedded directly with our Fertility team, and candidates are required to reside in the United States. This role requires legal authorization to work in the United States. EngagedMD is unable to sponsor current H1B visa holders for this role.
What You’ll Do
Develop specialty-specific messaging that translates EngagedMD's value proposition into compelling clinical, financial, and operational benefits for fertility providers and buyers.
Identify and prioritize marketing opportunities, developing and executing multi-channel campaigns that drive awareness, engagement, and pipeline growth.
Customize and maintain sales enablement materials for the Fertility vertical, including pitch decks, competitive battlecards, sell sheets, objection-handling resources, and ROI calculators.
Support Fertility partnerships through co-marketing initiatives and the development of partner marketing materials.
Partner with Product and Fertility leadership to develop launch materials and train teams on positioning new product capabilities to clinical buyers.
Develop customer case studies, testimonials, and specialty-specific ROI metrics that demonstrate the value of EngagedMD's solutions.
Plan and execute Fertility-specific events and marketing activities, including conferences, sponsorships, and webinars, while managing budgets and logistics.
Analyze campaign performance, sales trends, customer feedback, and lost opportunities to identify insights and share recommendations with Product and Marketing teams.
What You’ll Bring
5+ years of well-rounded experience in B2B marketing, including sales enablement, campaign management, content development, and event planning.
Demonstrated ability to independently manage multiple marketing initiatives and balance competing priorities.
Creativity, collaboration, strong organizational skills, an eye for detail, and a willingness to experiment and innovate.
Ability to collect, analyze, and clearly present data-driven insights to internal stakeholders.
Proficiency in marketing automation technology, such as Hubspot, and familiarity with content management systems (CMS) and Atlassian tools
Experience with a fast-pace technology or SaaS company strongly preferred
A mission-driven orientation to all you do
Superior written and verbal communication skills
Ability to thrive in a small, fast-paced organization
Bachelor’s degree or equivalent career experience
It’s Also Nice If You…
Have at least a passing familiarity with the fertility and/or healthcare industries
Have successfully worked remotely with distributed teams in the past
What We Offer
Competitive compensation and equity
Medical, dental, and vision coverage heavily subsidized by the company
Open Paid Time Off
Paid family and medical leave
Generous paid holidays
401(k) retirement savings plan
EngagedMD is an equal opportunity employer. We’re committed to diversity, equity, and inclusion. We believe our company and products are made better by the varied perspectives of our employees, each of whom we seek to empower and support in their individuality. We hire our team members on the basis of merit, qualifications, and the needs of our business in order to best achieve our mission to make life easier for the clinics and patients we serve.
About EngagedMD
EngagedMD is a Patient Journey Management solution for specialty care that helps practices improve patient experience, reduce administrative burden, and convert more patients to care, faster.
We're a mission-driven, collaborative team that values bold thinking, meaningful results, and continuous improvement. We move quickly, work together, and empower our team members to make a real impact. Join us in our mission to help carers carry on caring.
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