Marketing & Digital Operations Specialist

Listing supplied by Himalayas. 101 Careers did not originate this post and applications are handled by the employer.

About this role

This role drives multi-channel marketing initiatives, blending creative content production, campaign management, CRM oversight, and administrative support. This role focuses on digital marketing, real estate promotion, event support, lead generation, and project coordination. The ideal candidate is tech-savvy, creative, detail-oriented, and capable of executing both strategic and operational marketing functions.

Key Responsibilities

Marketing Strategy & Campaign Execution

Develop, execute, and optimize marketing campaigns across social media, email, SMS, and digital channels.
Build marketing funnels, landing pages, and digital campaigns for lead generation and brand visibility.
Analyze campaign performance, prepare reports, and provide actionable insights to improve ROI.
Monitor competitor activities and adjust strategies for maximum impact.

Social Media & Digital Media Management

Create and schedule content for social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
Produce engaging graphics, motion graphics, short-form and long-form videos.
Manage community engagement, respond to inquiries, and grow brand presence online.
Utilize tools like Canva, CapCut, Premiere, Buffer, Metricool, and Meta Business Suite.

Real Estate & Event Marketing

Promote real estate products and corporate events through digital media and offline channels.
Coordinate marketing logistics, vendor accounts, proposals, and project timelines.
Assist with presentation center setup, creative direction, and event planning.
Maintain and update customer databases (HubSpot, CRM tools) and manage lead follow-ups.

CRM, Automation & Lead Management

Maintain and optimize CRM systems (GHL, HubSpot, kvCore, Brivity, BoldTrail).
Build automated workflows for lead nurturing, scheduling, and client follow-ups.
Track and manage sales leads, generate reports, and maintain accurate client records.

Administrative & Project Support

Provide administrative support including scheduling, email management, file organization, and task coordination.
Track action items, monitor project timelines, and manage marketing materials.
Handle inbound/outbound communications with clients, vendors, and team members.
Support marketing directors/managers in daily operations and strategic initiatives.

Content & Multimedia Production

Design digital assets such as infographics, brochures, landing pages, and promotional materials.
Edit and produce videos for campaigns, courses, or social media channels.
Develop online courses or e-learning materials if needed (Kajabi, Teachable, Thinkific).

Skills, Knowledge and Expertise

Required Skills

Digital Marketing Strategy & Campaign Management
Social Media Management & Content Creation
Email/SMS Marketing & Automation
Paid Ads (Meta Business Suite, Google Ads)
Funnel & Landing Page Development
Real Estate Marketing & Event Coordination
CRM Management & Lead Nurturing
Reporting & Data Analysis
Administrative Support & Project Coordination

Tools & Platforms

Design & Video: Canva, Photoshop, Premiere, CapCut, Descript
Social Media & Scheduling: Meta Business Suite, Buffer, Metricool
CRM & Automation: GoHighLevel, HubSpot, kvCore, Brivity, BoldTrail, Monday.com, ActiveCampaign
Web & Funnels: WordPress, Wix, Kajabi, ClickFunnels
Email Marketing: CRM-native email tools, BeeFree, Gmail
Admin Tools: Google Workspace, Microsoft Office, Slack, Zoom, JIRA, Confluence