Marketer + Google Ads and Analytics Leader

Integrity Web Consulting · United States · posted today ago

javascript data mobile marketing remote jobs in united states

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About this role

Plan, implement and manage data driven client SEO/SEM/PPC programs

Must be an exceptional writer and communicator
Marketing strategist with a Conversion Rate Optimization (CRO) mindset
SEM management includes:
- Conducting keyword research
- Creating campaigns and monitoring performance
- Managing campaign budgets
- Performing A/B testing and audits
- Continually optimize campaigns and landing pages
SEO management includes:
- Understanding personas to better target identified audiences
- Creating keyword and linking strategies
- Optimizing meta descriptions
- Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
- Providing recommendations to content writers to drive SEO content creation
Analytics management includes:
- Analyzing data and provide evidence-based recommendations
- Correlating performance metrics against digital marketing KPIs
- Identifying deficiencies and implement solutions in a timely manner
- Presenting data in a meaningful way
Suggest improvements for process and productivity optimization
Work with content writers, web developers and marketing teams to properly implement best practices
Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

Experience with and capacity to quickly learn and utilize the following tools:
- Google Ads
- Google Search Console
- Google Tag Manager
- Google Tag Manager Debugger
- Google Tag Assistant
- Google Analytics
- Google Looker Studio
- Google Optimize
- Google Data Studio
- Google Keyword Planner
- Google Structured Data Testing Tool
- Hotjar/CrazyEgg/MouseFlow/etc.
- Moz/AHREFs/etc.
- Screaming Frog
- SpyFu/SEMRush
- HubSpot
- Schema MarkUp Generator
- Yoast
Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
Possess excellent time management skills
Have a sense of ownership and pride in performances and its impact on company’s success
Ability to collaborate effectively
Ability to proactively communicate
Experience in developing and executing marketing strategies
Knowledge of online lead generation and content strategy
Strong analytical skills with the ability to interpret data and trends
Expertise in branding and social media marketing
Excellent communication and organizational skills
Ability to work independently and in a team environment
Experience in user experience design and HCI is a plus
Bachelor's degree in Marketing, Business, or related field is a plus

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Feel free to review our employee handbook -

Offshore firms and recruiters DO NOT APPLY.

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.