Manager, Wholesale Marketing

Manager, Wholesale Marketing

About Lovevery: Lovevery is a direct-to-consumer startup co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery products have won awards from Red Dot, Parents’ Choice, and NAPPA.

The Role: The Manager, Wholesale Marketing role is a key operational driver in scaling company growth, serving as a strategic interface for our retail partners. This role leads end-to-end execution for major account growth including, new product launches, optimizing retail performance metrics, and managing high-stakes account catalog expansions. This role focuses on addressing the needs of major retail partners, requiring strong communication skills and the ability to collaborate cross-functionally with various departments.

Responsibilities:

• Account Management and Execution: Responsible for maintaining strong relationships with our wholesale partners to deliver growth. Involves working closely with large retail partners, understanding their needs, collaborating with their end-to-end processes and providing solutions to maximize business opportunities. You will act as a liaison between our wholesale partners and internal teams with new product launches, forecasting, shipments and advertising.
• Product Launch Coordination: Responsible for planning, coordinating and executing new product launches at wholesale partners. This role ensures that all aspects of a product launch are organized and delivered on-time. You will work closely with cross-functional teams, including product development, marketing and operations.
• Cross-Functional Support and Collaboration: Provide essential support across multiple departments to ensure positive retailer relationships and better internal processes. Collaborate with the copy and creative team to develop graphics for key wholesale partners and audit product pages to ensure optimal content, including bullet points, product descriptions, and page optimization.Operating at the intersection of strategy and execution, this leader will collaborate cross-functionally across Supply Chain, Marketing, Product Development, and Leadership to align retail initiatives with broader corporate objectives.This role requires familiarity with retailer portals, excellent communication skills, and the ability to coordinate effectively with Netsuite, Jira and Asana.
• Wholesale Operational Oversight: Responsible for overseeing and supporting wholesale shipments to ensure timely and accurate delivery of products. Collaborate with the team to manage order processing, ensuring purchase orders are allocated and sent for on-time fulfillment. Assist the team with integration details and provide support during implementations. This role requires close collaboration with the operation team and external teams to streamline operations, improve efficiency and resolve any shipment-related challenges.
• Catalog Management: Managing and maintaining the product catalog across multiple retail partners and regions.This role ensures that product data, descriptions and assets are accurate, up-to-date, and optimized for global consistency. You will work closely with marketing, creating, and regional teams to support product launches, updates and catalog-related projects.
• Workflow Optimization & AI Integration: Leverage AI tools and automated workflows to streamline demand forecasting, wholesale data analysis, order process, inventory allocation, and partner communications - maximizing operational efficiency and reducing manual processes.
• Marketing Execution: Oversee the development, execution and optimization of marketing materials and product inserts that enhance customer experience and drive brand engagement. You will collaborate closely with Creative and Product Development to ensure our marketing inserts align with product catalog and overall business objectives.
• Scaled Onboarding: Develop frameworks for new retail partners and emerging channels as the brand expands into new markets. Partner directly with retail buyers and internal stakeholders to analyze channel performance, streamline partner integration, and build strategies that maximize revenue per account. Collaborating closely with the Accounting Team, this role proactively audits wholesale financial chargebacks.
• Performance Automation: Prepare and deliver weekly and monthly sales reports for internal stakeholders. Identify key trends to enhance future reporting summaries and explore opportunities to automate report generation.

Attributes required for success in the role

• Collaborative relationship builder: You work easily internally and externally across cross-functional teams, building trusting relationships up, down, and across the org.
• Project Management —Work ethic, responsiveness, and results orientation matter in every role at Lovevery. With everyone driving hard to achieve the company’s goals, it is critical to have strong project planning skills and a structured approach to building repeatable and sustainable processes.
• Proactive and action-oriented: You can operate effectively and problem solve independently. You're responsive, stay on top of the details, and you aren't afraid to make quick decisions.
• Process oriented: You‘re always looking to improve the way you, your team, and the wholesale channel work to make it scalable.
• Organized and a clear communicator: You are skilled at structured and complete communication, and you are comfortable articulating what needs to be done when things are ambiguous, driving to a clear and actionable next step for yourself and your team members.
• Wholesale Management: You maintain oversight and accountability for the quality of your wholesale accounts. You deliver high-quality output and address KPIs for retail accounts. This individual will not only provide support for U.S. operations but also support in global processes (UK, EU and APAC)

About You:

• Bachelor's Degree and 5+ years in wholesale experience, ideally in consumer products or experience with large retail partners.
• Strong leadership skills with a track record of securing wholesale revenue and overseeing accurate fulfillment
• Experience tracking key performance ad metrics (CTR, conversions, engagement) for campaigns and A/B tests. Ability to identify areas of improvement and suggest actionable insights to enhance future performance.
• Excellent written and verbal communication/presentation skills, impeccable attention to detail and an action-oriented mindset that's comfortable in a fast paced and dynamic environment
• Entrepreneurial mindset with a creative and resourceful approach to problem-solving
• Reporting experience and analytical mindset with high proficiency in analytics tools (e.g. Retailer Portals including Retail Link, Target POL, Vendor Central, Looker, Google Sheets/Excel ,etc.).
• Strong relationship building, communication and interpersonal skills, with the ability to effectively manage up, down, and across an organization and influence teams
• Ability to think and react in a fluid, fast-paced environment
• Availability to work collaboratively across time zones when needed.

The Benefits/Perks You’ll Enjoy

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the US

Based on market data and other factors, the salary range for this position is $75,000 to $100,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.

Originally posted on Himalayas