Manager of Paid Search

Manager of Paid Search

Remote

As the Manager of Paid Search at Community Choice Financial® Family of Brands, you are responsible for driving customer acquisition and revenue growth through the strategic management and optimization of paid search marketing programs. This player-coach role combines hands-on ownership of large-scale paid search campaigns with leadership of a Paid Search Specialist. The ideal candidate brings deep expertise in paid search strategy, campaign execution, bidding, audience targeting, analytics, and performance optimization, along with the ability to develop talent and influence business outcomes through data-driven decision making.

Benefits and Perks*

• Uncapped Flexible Paid Time Off.
• Paid on-the-job training and a comprehensive new hire program.
• Access to a robust learning management system, full of e-learning modules to help boost your professional and personal development.
• Performance-based career advancement.
• Educational Reimbursement Program.
• Multiple coverage choices for medical insurance, all include telemedicine and medical spending account options (HSA/FSA).
• Traditional 401(k) and Roth 401(k) Retirement plan with a generous Company match program.
• Company-Sponsored Life and AD&D Insurance.
• Basic and Enhanced Voluntary benefits so you may choose the right coverage at the right price for you and your family. Plans include dental, vision, short-term and long-term disability plans, supplemental life and AD&D insurance, accident, critical illness, hospital indemnity, ID theft protection, legal services program, and pet insurance.
• Free access to mental health resources, life coaching, and more for you and your family members through our Employee Assistance Program.
• Free access to exclusive discounts from nationwide and local retailers through our Discount Marketplace.
• A relaxed, business casual dress code that includes jeans and sneakers!

*Based on current benefit offering, which is subject to change with or without notice. Certain benefits are subject to the terms and conditions of the governing plan documents which should be consulted for additional details and eligibility requirements.

• Paid Search Strategy & Execution
  • Own the planning, execution, optimization, and performance of paid search campaigns across Google Ads, Microsoft Ads, and other search platforms
  • Develop acquisition strategies that drive qualified traffic, customer growth, and profitability
  • Manage substantial budgets while achieving efficiency and ROI targets
  • Lead keyword strategy, audience segmentation, bidding approaches, ad copy testing, landing page recommendations, and campaign structure improvements
  • Continuously optimize campaigns based on performance data, competitive insights, and market trends
  • Identify opportunities to scale volume while maintaining efficiency targets
  • Partner with analytics, CRM, merchandising, and creative teams to improve campaign effectiveness and customer acquisition outcomes
• Performance Analysis & Reporting
  • Work with necessary stakeholders to build and validate reports and dashboards to effectively measure attributable success
  • Monitor and analyze campaign performance against established KPIs
  • Review analytic results daily to understand performance, test results and profitability; utilize data and analytics to drive marketing decisions based on consumer interactions and behaviors
  • Translate complex performance data into actionable recommendations for senior leadership
  • Lead monthly business reviews for paid search performance
  • Provide insights into traffic quality, conversion trends, customer acquisition costs, and return on advertising spend
  • Drive regular optimization to reach target audiences and achieve marketing objectives within the budget assigned
  • Continuously and consistently evaluate potentially lucrative campaigns and emerging search technologies for possible scaling and future testing
• Team Leadership
  • Directly manage, coach, and develop team members
  • Establish goals, priorities, and performance expectations while holding team members accountable for results
  • Create development plans and provide ongoing feedback to support career growth
  • Foster a collaborative, high-performance culture focused on testing, learning, innovation, and continuous improvement
• Cross-Functional Leadership & Communication
  • Partner cross-functionally with analytics, CRM, creative, merchandising, and business stakeholders to drive alignment, communicate performance, and advance key marketing initiatives
  • Work with legal and compliance teams to guarantee all paid search initiatives are compliant with regulatory standards
• Budget & Resource Management
  • Assist with budgeting processes
  • Forecast monthly spend on a weekly basis
  • Provide budget input and recommendations to leadership
  • Ensure spending remains within approved budgets
• Other duties as assigned

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 5+ years of hands-on paid search experience managing large-scale performance marketing programs.
• Experience managing significant paid search budgets and high-volume customer acquisition campaigns.
• Expert proficiency in Google Ads and Microsoft Ads.
• Proven experience successfully managing Performance Max and Shopping campaigns.
• Advanced experience with Google Analytics, GA4, Adobe Analytics, or similar analytics platforms.
• Strong understanding of bidding strategies, auction dynamics, attribution, conversion tracking, and audience targeting.
• Experience managing external vendor partnerships.
• Experience directly managing or mentoring team members.
• Strong Excel and data analysis skills.
• Proven ability to translate data into actionable business insights.
• Demonstrated record of delivering sustained results across roles.
• Established habit of using metrics and performance data.
• Ownership of outcomes, not just activity.
• Clear and confident verbal and written communication.
• Ability to communicate upward to directors and VPs.
• Experience presenting risks, insights, and recommendations.
• Paid search experience in retail, ecommerce, or rent-to-own.
• Physical demands for this position frequently include: the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard.

We are honored to be recognized as a Military Friendly Employer and Military Friendly Spouse Employer for four consecutive years and have received designation as a Top Employer for Hispanic and Latinos by HLPA in 2023, 2024, and 2025. Additionally, we have been named one of America’s Greatest Workplace in Financial Services 2025 by Newsweek.

The Community Choice Financial® Family of Brands ("CCF" or the “Company”), is one of the largest consumer specialty finance organizations in the U.S. We provide our customers, Team Members, and communities the Power of Choice with over 10 brands represented in more than 1,500 brick-and-mortar stores serving 24 states and online product offerings in 20 states. Community Choice Financial® Family of Brands is steadfast in our commitment to help people across the country get access to the short-term financial services they need when they need it the most.

Think you’d thrive here? Learn more at

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills, and abilities included have been determined to illustrate the minimal standards required to successfully perform the position.

Important: The Community Choice Financial® Family of Brands will never ask you for banking or other payment information at any point during the interview or hiring process, nor will we conduct an interview via text message. Any official email correspondence will come from the domains @ccfi.com. In-store positions are in person only.

The Community Choice Financial® Family of Brands is committed to providing an inclusive workplace free of discrimination based on race, color, religion, sex, age, national origin, military status, disability, pregnancy, sexual orientation, gender identity or expression, genetic information or any other characteristic protected by applicable law. Candidates of all backgrounds are encouraged to apply. CCFI Companies, LLC is an equal-opportunity employer.

Please note, we do not accept unsolicited resumes from third-party recruitment firms or agencies.

Originally posted on Himalayas