Manager, Influencer & Community Marketing

Newbridge Marketing · United States · $70k – $85k · posted today ago

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About this role

We're Newbridge — and we’re glad you’re here.

What We Do

Newbridge Marketing is an experiential and college marketing agency specializing in building meaningful brand connections through live experiences, college and youth marketing, and culturally relevant programming. We partner with leading brands across CPG, beauty, health, wellness, tech, and entertainment to engage Gen Z and youth audiences where they live, learn, and play.

To learn more about our company and values, please visit our website:

About the role

The Manager, Influencer & Community Marketing at Newbridge is a hands-on marketer responsible for the day-to-day management and execution of two core areas of the business: Community Management and Influencer Marketing Management. This role will bring Newbridge’s influencer and community strategies to life, managing programs, creators, community members, platforms, processes, and communications across Newbridge and our brand partner portfolio.

Community Management — Manage and grow Campus Collaborative, Newbridge’s nationwide community connecting college students with paid brand opportunities, with responsibility for day-to-day community recruitment, engagement, retention, communications, and activation. This includes building relationships with students and ambassadors, maintaining an active and engaged community, and connecting members with relevant brand campaigns, campus activations, and live experiences.

Influencer Marketing Management — Manage the day-to-day execution of influencer and creator programs on behalf of Newbridge’s brand partners, spanning paid creators, user-generated content (UGC), gifting, affiliate and content partnerships, student ambassadors, and NIL/student-athlete partnerships. This includes creator sourcing and vetting, campaign coordination, contracting and onboarding, relationship management, content execution, measurement, and reporting.

Sitting within the Client Services team and reporting to the Director, Influencer & Community Marketing, this role will work closely with internal teams and brand partners to deliver effective influencer, creator, ambassador, and community marketing programs. The Manager will be deeply involved in execution—building relationships with creators and community members, managing campaigns from start to finish, monitoring performance, and identifying opportunities to continuously improve how Newbridge connects brands with Gen Z and Gen Alpha audiences.

What you'll do

Support & Execute the Capability

Execute Newbridge’s influencer and community marketing strategy and help implement the processes, workflows, platforms, measurement frameworks, and best practices needed to effectively manage and scale the capability.

Partner cross-functionally with Client Services, Strategy, Business Development, Staffing, Production, and other teams to execute integrated programs and ensure best-in-class service for both our brand partners and community.

Identify opportunities to improve processes, tools, and ways of working as the Influencer & Community Marketing capability grows.

Stay closely connected to platform trends, creator dynamics, cultural moments, and evolving Gen Z and Gen Alpha behaviors, proactively sharing insights and recommendations with internal teams and brand partners.

Community Management

Execute initiatives designed to grow Campus Collaborative’s reach, membership, engagement, and retention while maintaining an active, connected community of students and ambassadors.

Manage ongoing community communications and engagement, developing and executing meaningful touchpoints that strengthen relationships and keep members engaged beyond individual campaigns.

Identify opportunities to activate the community across brand partner campaigns, campus activations, live experiences, research, content creation, and other Newbridge initiatives.

Track community health and performance, including membership growth, engagement, participation, and other key metrics, and provide recommendations for continued improvement.

Influencer Marketing Management

Manage end-to-end execution of influencer, creator, ambassador, and NIL programs, from campaign kickoff and creator sourcing through contracting, content execution, measurement, and recap.

Execute creator and talent sourcing, recruiting, vetting, contracting, onboarding, management, and payment across paid creators, UGC creators, student ambassadors, student-athletes, affiliates, and other influencer partnerships.

Ensure campaigns follow established best practices for creator contracting, compensation, usage rights, exclusivity, content licensing, disclosures, brand safety, and applicable FTC and platform requirements

Manage day-to-day relationships with creators, ambassadors, student-athletes, agencies, technology providers, and platform partners to ensure timely, high-quality campaign execution and a positive creator experience.

Manage creator deliverables and content workflows, including briefs, timelines, reviews, approvals, posting requirements, usage rights, and campaign documentation.

Identify opportunities to extend creator content across paid, owned, experiential, retail, and other brand channels through usage rights, amplification, and integrated campaign planning.

Track campaign KPIs and performance against brand partner objectives, developing recaps, identifying learnings, and providing recommendations to optimize current and future programs.

Manage program budgets, creator compensation, and campaign expenses, ensuring programs remain within approved scopes and budgets while delivering strong client value.

Qualifications

5+ years of experience in influencer, creator, ambassador, and/or community marketing, with agency experience preferred.

Demonstrated experience managing and executing influencer, creator, ambassador, and/or community marketing programs from kickoff through completion.

Ability to translate campaign strategies and brand objectives into organized, effective influencer, creator, and community marketing programs.

Deep understanding of the modern creator landscape, including platform dynamics across TikTok, Instagram, YouTube, and emerging platforms, as well as evolving creator and cultural trends.

Experience leveraging influencer management, measurement, and discovery platforms (e.g., CreatorIQ, Tagger, Captiv8, Later, or similar) to manage programs and drive data-informed decisions.

Working knowledge of creator contracting and partnership considerations, including compensation, usage rights, exclusivity, content licensing, disclosures, brand safety, and FTC guidelines.

Knowledge of creator monetization models, including paid partnerships, affiliate marketing, revenue share, gifting, and content licensing.

Experience managing and engaging ambassador, student, campus, creator, or other community-based networks strongly preferred

Familiarity with athletic NIL (Name, Image, Likeness) programs and the student-athlete partnership landscape preferred.

Strong client-facing communication and presentation skills, with the ability to communicate campaign recommendations, updates, results, and learnings to brand partners.

Excellent project management and organizational skills, with strong attention to detail and the ability to manage multiple campaigns, creators, deadlines, and priorities simultaneously.

Comfortable working independently and taking ownership of day-to-day execution while knowing when to escalate challenges or bring forward strategic recommendations.

Highly collaborative, entrepreneurial, and culturally curious, with the ability to work effectively within a growing function and across Client Services, Strategy, Business Development, Staffing, Production, and other cross-functional teams.

Comfortable working remotely and collaborating across distributed teams.

Compensation

The salary range for this position is $70,000–$85,000 annually, plus eligible for a performance-based bonus and comprehensive benefits package. Final compensation will be determined based on the candidate’s experience, skills, qualifications, and alignment with the scope and responsibilities of the role.

Benefits & Perks