Manager, Account-Based Marketing (ABM)

This role owns the build-out of Portnox's account-based marketing (ABM) motion — an end-to-end demand creation framework, tightly aligned with the SDR team, that drives awareness, consideration, and demand across a defined set of target accounts and the contacts within their buying committees. You'll have latitude to define the channel mix — content, display, social, email, and events — but every campaign should be treated as an always-on motion that evolves over time and connects back to specific contacts within named target accounts, not a one-off push.

Key Responsibilities

Program & Motion Design

• Design and build a repeatable ABM campaign framework spanning content syndication, display/programmatic, paid social, email, and event channels
• Define messaging and asset requirements by segment and persona so campaigns speak directly to each role within a target account's buying committee
• Treat every campaign as an always-on motion, continuously refreshing with new content, assets, webinars, and other engagement opportunities

Channel Execution

• Manage always-on content syndication programs refreshing targeting and creative on a regular cadence to generate engaged contacts within target accounts
• Own account-based display/programmatic advertising through an ABM or intent-data platform (e.g., 6sense), refreshing target account lists regularly and optimizing for message relevance and opportunity creation
• Manage paid social campaigns (e.g., LinkedIn) targeted at buying committee contacts within named accounts
• Own intent-triggered email programs across marketing automation and ABM platforms, and partner with SDRs on their sales engagement sequences
• Align with SDR-led outreach so messaging and timing stay consistent with the broader campaign
• Help plan and execute high-touch account engagement events (e.g., executive dinners and roundtables) for priority accounts

Sales & SDR Alignment

• Lead regular campaign execution meetings with the SDR team to align on target accounts, messaging, timing, and follow-up
• Serve as the connective tissue between marketing programs and SDR outreach so every touch feels coordinated rather than siloed

Reporting & Analytics

• Build reporting that shows account-level movement: engagement, intent-signal progression, and stage advancement through the funnel
• Report against the core goal of opportunity creation within defined target accounts tying activity across every channel back to pipeline outcomes

What Success Looks Like

• Consistent opportunity creation within defined target accounts
• A repeatable, documented ABM playbook that scales beyond any single campaign
• Regular working alignment with the SDR team, with clear shared visibility into target account status
• Reporting that shows account engagement and progression, not just individual lead activity

Skills, Knowledge, and Expertise

• 4-6+ years in B2B demand generation or account-based marketing, ideally having built or scaled an ABM program from the ground up
• Hands-on experience with an ABM/intent platform (e.g., 6sense) and content syndication vendors (e.g., TechTarget, BrightTalk)
• Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn)
• Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach)
• Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools
• A track record of partnering closely with SDR/BDR teams — comfortable leading recurring working sessions and holding channels accountable to shared account goals
• Strong analytical and reporting skills, with experience building account-level (not just lead-level) dashboards
• A strategic mindset paired with a willingness to be hands-on and build programs from scratch
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Experience in cybersecurity, IT, or another technical B2B category is a plus

Originally posted on Himalayas