Link Building Specialist
About this role
About Snezzi
We help brands show up in AI answers. End to end.
When someone asks ChatGPT "which probiotic should I buy for my dog" or Perplexity "best whatsapp automation tool," we make sure our clients are the ones being recommended. Not through hacks. Through real content, technical fixes, backlinks, and measurement.
Founded by three operators who've built and exited bootstrapped companies before.
Backlinks still matter. They matter for traditional SEO. They matter more for AI visibility, because the models lean heavily on authority and citation signals when deciding who to recommend. That's where you come in.
The Role
You own backlinks. For Snezzi, and for every client we serve.
That means everything from high-effort relationship-led link building (guest posts, partnerships, digital PR, expert quotes, podcast features) to the systematic foundation work (directory submissions, profile creation, image and PDF distribution, citation building). Both matter. The first builds authority. The second builds breadth. Together they move the needle.
You'll own outreach end to end. Identify targets. Write the pitch. Send it. Follow up. Close the link. Track it. You'll build relationships with editors, founders, journalists, and operators that compound over time. The same contact who writes for one client this month should be open to a feature on another client next quarter.
The job is execution plus judgment. You know which links are worth chasing, which are a waste of time, and which will get a site penalized. You know the line between aggressive and risky. You stay on the right side of it.
What you'll actually do
Build backlinks for Snezzi and across all client accounts. 10-15 quality links per client per month on premium engagements
Run outreach end to end: research, pitch, follow up, close. Own the inbox
Build and maintain relationships with editors, founders, and writers. Turn one-off links into ongoing partnerships
Land guest posts, expert quotes, podcast features, and digital PR placements
Handle directory submissions, profile link building, image submissions, PDF distribution, and citation building at scale
Identify partnership opportunities: co-marketing, mutual mentions, resource page inclusions, brand collabs
Track every link. Domain rating, traffic, anchor text, context. Report on what's working
Spot toxic or low-quality links pointing at clients. Flag them. Get them disavowed
Stay current on what AI engines reward and penalize as ranking and citation signals shift
You're a fit if
2-4 years of hands-on link building. You've shipped links, not just planned campaigns
You know the full toolkit: outreach, guest posts, digital PR, HARO-style platforms, partnerships, directories, citations, profiles, PDFs
You stick to whitehat. You know exactly what gets a site penalized and you avoid it
You're comfortable owning communication. You can write a cold pitch that gets opened and a follow-up that gets a reply
You're organized. Outreach at scale falls apart without it
You're familiar with Ahrefs, Semrush, or similar. You can read a backlink profile and spot the gaps
You write clearly. Short, specific, no filler. Editors reply to good pitches and ignore bad ones
Bonus: prior agency experience, D2C or SaaS clients, or your own relationships with publications and creators
You're not a fit if
You rely on PBNs, link farms, paid link networks, or anything that puts a client at risk
You think "scale" means blasting templated outreach to 500 contacts with no personalization
You want to plan campaigns but not run them
You're uncomfortable on email, calls, or DMs with strangers
What you get
Direct work with three second-time founders. No layers
Real client accounts from day one. Outcomes you can point to
A category that's growing fast. Link building for AI visibility is still being figured out. You'll help define how it's done
Remote, India-based. We care about what ships, not where you sit
Originally posted on Himalayas
