Lead Publicist

Cardiff · United States · $80k – $80k · posted today ago

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About this role

About Cardiff

Cardiff lends to small businesses. Since 2004 we've funded more than $12 billion across the country, to businesses in logistics, healthcare, construction, professional services, and plenty in between. We're building our own underwriting technology, and we still answer the phone; our customers need capital fast, and they want a straight answer from a person who can actually help.

Location: San Diego, CA or Remote (U.S.)

Employment Type: Full-time

Department: Marketing

Reports to: Communications Director

The Role

We’re hiring a Lead Publicist with a proven track record in U.S. Tier 1 business, economic, and financial media. Reporting to our Director of Communications & Partnerships, you’ll land top-tier coverage yourself while setting the pace for our publicists: guiding pitch strategy, sharpening their work, and making sure we never miss a news moment. This is a full-time role based in the United States.

What You’ll Do

Secure coverage in Tier 1 outlets such as WSJ, Bloomberg, CNBC, Reuters, FT, Forbes, Fortune, and Barron’s (see recent examples in ournewsroom)
Pitch executives into breaking news as expert voices on the economy, rates, credit, and small business
Set daily pitching priorities and review and edit the team’s pitches before they go out
Build and maintain relationships with top-tier reporters, editors, producers, and bookers
Lead media strategy for report launches, thought leadership, and proactive campaigns
Prep executives for interviews and broadcast segments
Monitor the daily news cycle and move fast on opportunities

What We’re Looking For

2+ years of hands-on PR or media relations experience in business, finance, or economic news
A portfolio of Tier 1 placements you secured personally
Experience mentoring or managing publicists
Bachelor’s degree in Public Relations, Communications, Journalism, Finance, Business, or a related field
Exceptional writing and speaking skills; your pitches should be your own work
Confidence working directly with senior executives
High responsiveness during 8 AM - 5 PM CT
Must be based in the United States

What Success Looks Like

Consistent Tier 1 placements tied to economic and market moments
Strong executive quote inclusion, broadcast bookings, and repeat engagement from reporters
A publicist team that pitches faster and lands more
Cardiff recognized as a go-to authority on small business lending and the U.S. economy