Integrated Marketing Communication Specialist

Saluda Medical is a commercial‑stage medical device company focused on developing treatments for chronic neurological conditions using its novel closed‑loop neuromodulation platform. The company’s proprietary technology senses and measures neural responses to stimulation and automatically adjusts therapy based on real‑time neurophysiological feedback.

Saluda Medical’s first product, the Evoke® System, is designed to deliver known, consistent, and personalized spinal cord stimulation therapy by objectively measuring neural responses and maintaining therapy within a prescribed therapeutic window. Saluda Medical is headquartered in Minneapolis, Minnesota.

At Saluda, we challenge boundaries. We innovate and think beyond the conventional. Our focus is to revolutionize the standard of care in neuromodulation to positively impact patient’s lives.

The Integrated Marketing Communication Specialist supports the development and execution of Saluda’s integrated marketing communications strategy across multiple stakeholder groups, including implanting physicians, referring clinicians, patients, societies, payors, and other key audiences.

This role serves as a key execution partner within the Commercial Marketing organization, translating brand, therapy, HCP, and patient marketing strategies into coordinated, high-impact communications across digital and traditional channels. The position works closely with Commercial Marketing, Patient Marketing, HCP Marketing, Clinical, Sales, and external partners to deliver consistent communications that support therapy education, demand generation, customer engagement, and adoption.

This is an individual contributor role with broad cross-functional exposure and responsibility for coordinating and executing integrated marketing initiatives across the organization.

What You’ll Do:

Integrated Marketing Communications & Campaign Execution

• Support the development and execution of integrated marketing communication plans across HCP, patient, referral, and other key stakeholder audiences.
• Translate HCP, patient, therapy, and commercial marketing strategies into coordinated multi-channel campaigns and communication plans.
• Execute integrated campaigns across digital, email, social media, web, print, video, events, and other communication channels.
• Develop campaign timelines, channel plans, creative requirements, and executional deliverables in partnership with marketing stakeholders.
• Coordinate communications surrounding product and therapy launches, major campaigns, conferences, tradeshows, customer programs, and other commercial initiatives.
• Help ensure campaigns deliver consistent experience across channels while being appropriately tailored to the intended audience.
• Work on a cross-functional team to identify and implement effective design controls and support product development from concept through commercialization.

Digital Marketing & Channel Execution

• Manage and execute digital marketing activities across Saluda’s owned and paid channels, including websites, email, social media, search, digital advertising, and digital education and sales enablement tools.
• Support website development, content updates, ongoing optimization, and user experience improvements in partnership with internal stakeholders and external agencies.
• Support SEO and SEM activities designed to improve search visibility, traffic quality, and audience engagement.
• Coordinate paid digital and paid social campaigns, including campaign development, deployment, monitoring, and optimization.
• Develop and execute organic social media content across relevant platforms.
• Support email marketing, audience segmentation, nurture campaigns, and other automated communications.
• Partner with Commercial Operations and other stakeholders to improve integration between digital marketing activities, CRM, lead management, and customer engagement programs.
• Ensure digital platforms and programs are scalable, compliant, and optimized for the intended user
  experience.

Content Development & Management

• Develop, coordinate, and manage marketing content across HCP, patient, corporate, and commercial audiences.
• Partner with HCP and Patient Marketing leads to translate audience strategies and messaging into effective channel-specific content.
• Support creation of digital and traditional marketing materials, including web content, email, social media, videos, presentations, advertisements, customer communications, educational materials, and sales enablement assets.
• Coordinate content development from concept through approval, production, and deployment.
• Adapt core messaging across channels while maintaining consistency with Saluda’s positioning, brand standards, clinical evidence, and approved claims.
• Maintain content calendars and coordinate the sequencing of communications across marketing channels.
• Support development and management of customer newsletters, campaign communications, commercial
  announcements, and congress-related communications.

Brand, Creative & Asset Management

• Support consistent execution of the Saluda and Evoke brands across marketing channels and customer touchpoints.
• Maintain and help evolve brand and creative guidelines in partnership with marketing leadership and external agencies.
• Coordinate graphic design, video, photography, digital content, and other creative production.
• Manage creative development and production workflows with internal stakeholders, agencies, freelancers, and external vendors.
• Maintain organized and accessible marketing assets and support digital asset management processes.
• Review marketing executions for brand consistency, quality, and alignment with approved communication standards.

Marketing Operations & Project Management

• Manage multiple integrated marketing projects simultaneously, coordinating stakeholders, timelines, approvals, agencies, and deliverables.
• Develop and maintain project plans, campaign calendars, production schedules, and communication timelines.
• Coordinate materials through applicable Medical, Legal, Regulatory, and Compliance review processes.
• Work cross-functionally with Commercial Marketing, Sales, Clinical, Professional Education, Market Access, Regulatory, and other teams to ensure timely execution of commercial priorities.
• Manage relationships and day-to-day execution with agencies, creative partners, digital vendors, and other external resources.
• Support agency scopes of work, project budgets, timelines, and deliverables.
• Identify opportunities to improve marketing processes, executional efficiency, consistency, and scalability.

Analytics & Performance Measurement

• Define and track campaign and channel performance metrics in partnership with marketing leadership.
• Monitor website traffic, search performance, email engagement, social engagement, digital advertising, campaign performance, and other relevant marketing KPIs.
• Develop regular reporting and dashboards that provide visibility into marketing performance.
• Use data and insights to recommend improvements to content, audience targeting, channel mix, and campaign execution.
• Support audience segmentation and campaign measurement in partnership with Commercial Operations, CRM, analytics, and other cross-functional teams.
• Help build a disciplined test-and-learn approach across digital and integrated marketing programs.

Cross-Functional Collaboration

• Serve as a key integrated marketing partner to HCP Marketing, Patient Marketing, Market Development, Sales, Clinical Marketing, and other commercial functions.
• Partner with audience and strategy owners to determine the most effective communication channels and executional approach for marketing priorities.
• Ensure HCP, patient, and corporate communication activities are coordinated and support a consistent overarching Saluda and Evoke narrative.
• Collaborate across functions and geographies to support major business initiatives, product launches, commercial programs, and organizational priorities.
• Bring a strong executional mindset while proactively identifying opportunities to improve how Saluda communicates with customers and patients.

What You'll Bring:

• 3+ years of experience in integrated marketing communications, digital marketing, marketing
  communications, or related roles.
• Experience marketing medical devices, healthcare products, pharmaceuticals, or other regulated products preferred.
• BA/BS in Marketing, Communications, Business, Advertising, Digital Marketing, or a related discipline.
• Demonstrated experience executing integrated, multichannel marketing campaigns.
• Experience with website content management and understanding of SEO and SEM best practices.
• Experience developing and executing social media, email, web, and digital advertising programs.
• Experience working with creative agencies, designers, video partners, and other external vendors.
• Strong project management skills with the ability to manage multiple initiatives, stakeholders, deadlines, and deliverables simultaneously.
• Strong written and verbal communication skills with an ability to translate complex information into clear and compelling communications.
• Strong attention to detail and commitment to brand consistency and executional excellence.
• Analytical mindset with experience measuring campaign effectiveness and using data to improve marketing performance.
• Ability to operate effectively in a fast-paced, highly collaborative, and evolving commercial organization.

Preferred Qualifications

• Experience in medical device, neuromodulation, spinal cord stimulation, or another implantable medical device category.
• Experience communicating with both HCP and patient audiences.
• Experience operating in a B2B, B2C, or B2B2C healthcare environment.
• Experience supporting product launches and commercialization initiatives.
• Understanding of medical device clinical, regulatory, and promotional review environments.
• Experience with marketing automation, CRM platforms, website content management systems, social media management platforms, and digital analytics tools.
• Familiarity with graphic design and creative production workflows.
• Experience supporting congresses, tradeshows, customer events, and other integrated commercial programs.
• Ability and willingness to travel as needed to support conferences, customer programs, content development, and key commercial initiatives.

Our Core Values:

• People – Our first responsibility is to the patients we serve.
• Integrity – Do the right thing
• Pioneering – Lead Boldly, Change Lives, Disrupt the Status-Quo
• Performance – Win together – Deliver with Excellence.

Saluda Medical embraces diversity and equal opportunity. We are committed to building a team representative of a variety of backgrounds, perspectives and skills. We believe people are the source of our inspiration and innovation.

Saluda Medical does not accept non-solicited resumes or candidate submittals from search/recruiting agencies not already on Saluda Medical’s approved agency list. Unsolicited resumes or candidate information submitted to Saluda Medical by search/recruiting agencies not already on Saluda Medical’s approved agency list shall become the property of Saluda Medical.

Originally posted on Himalayas