Head of Marketing

Huzzle · South Africa · posted today ago

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About this role

About Huzzle

At Huzzle, we connect high-performing professionals with global companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries like SaaS, MarTech, FinTech, and EdTech. We match top sales talent to full-time remote roles where they’re hired directly into client teams and provided ongoing support by Huzzle.

Job Summary

We are seeking a Head of Marketing with deep performance marketing and GTM engineering experience to build and scale the company’s marketing engine.

This is not a traditional marketing role. The ideal candidate is a marketing engineer and performance marketer who combines analytical depth, automation expertise, and modern AI-powered marketing workflows.

You will own demand generation strategy, marketing analytics, paid acquisition, and marketing automation, while building scalable campaigns that generate high-quality pipeline for both the company and its clients.

This role is ideal for someone who thrives in startup environments, enjoys building systems from scratch, and wants to work at the intersection of marketing, data, and automation.

Key Responsibilities

Own and scale the company’s performance marketing and demand generation strategy
Design and launch data-driven campaigns across digital channels including paid media, outbound-assisted marketing, and inbound demand capture
Build automation-driven marketing workflows using modern GTM tools and AI-powered platforms
Develop campaign attribution models and analytics dashboards to measure true pipeline impact
Partner closely with leadership and GTM teams to align marketing programs with revenue and pipeline goals
Build marketing systems that generate high-intent MQLs from real-time buying signals
Manage and optimize marketing budgets and CAC efficiency
Experiment with emerging AI tools and automation platforms (including Claude Code and modern marketing engineering stacks)
Work closely with GTM engineering teams to integrate Clay-powered data workflows and campaign intelligence
Develop content and campaigns that drive pipeline contribution, not just traffic or impressions

Requirements

5+ years in performance marketing, demand generation, or growth marketing
Experience with AI-driven marketing workflows and Claude Code
Proven experience managing digital ad budgets and performance marketing campaigns
Strong analytical ability with a focus on pipeline attribution and revenue impact
Hands-on experience with Clay (required)
Experience building automated marketing workflows and GTM systems
Familiarity with modern marketing and outbound tech stacks (e.g., Clay, Smartlead, HeyReach, automation tools)
Strong understanding of SaaS go-to-market strategy
Ability to operate in a high-speed startup environment
Comfortable working US hours (preferably PT)