Growth Marketing Specialist
About this role
This is a remote position.
Who We AreAt VELAIO, we’re leaders in Staff Augmentation, Software Outsourcing, and Digital Transformation with a Startup focused in communication services. We’re on a mission to accelerate our global growth through data-driven, innovative marketing strategies that engage prospects at every stage of the conversion funnel.Your MissionAs our Growth Marketing Specialist, you will design, execute, and optimize digital marketing experiments that continuously drive acquisition, activation, retention, and referral of our services. You’ll be the engine of our growth—formulating hypotheses, measuring results, and scaling only what delivers real impact for users and clients.
Key Responsibilities
Full-Funnel Campaigns:Plan and lead initiatives to attract new leads, maximize trial activation, and foster customer loyalty and referrals.
Agile Experimentation:Create A/B tests, alternative landing pages, and message variations to optimize performance across channels.
ROI-Focused Advertising:Manage and scale PPC (Google Ads, Facebook Ads, LinkedIn Ads), display, social selling, and email campaigns with a clear focus on Cost Per Acquisition (CPA) and Customer Lifetime Value (LTV).
High-Impact Content:Produce assets (eBooks, webinars, case studies, SEO-optimized posts) that fuel the funnel—driving both acquisition and retention.
Analysis & Reporting:Define KPIs (conversion rate, churn rate, CAC, LTV, NPS, etc.) and deliver actionable reports to guide decision-making and prioritize new experiments.
Cross-Functional Collaboration:Work closely with Product, Sales, and Data Science to align messaging, validate hypotheses, and ensure a seamless, optimized user experience.
If you’re passionate about designing experimentation cycles that truly move the needle, we’d love to hear from you!
Please send your résumé and a brief example of a Growth Marketing experience.Requirements
Proven experience in Growth Marketing or similar roles, ideally within B2B technology or services.
Mastery of tools: Google Ads, Facebook Ads, SEO/SEM, email-marketing platforms (Mailchimp, HubSpot), and analytics suites (Google Analytics, Mixpanel, Amplitude).
Data-driven mindset: ability to extract insights from large datasets and translate them into actionable experiments.
Creative storytelling: talent for crafting compelling content that resonates with both technical and business audiences.
Bilingual communication: fluent in Spanish and English, both for copywriting and international collaboration.
Autonomy & proactivity: skilled at juggling multiple initiatives, prioritizing by impact, and adapting quickly to findings.
Benefits
Fully remote role with flexible hours and a collaborative culture.
The opportunity to lead growth strategy at a rapidly expanding company.
A multidisciplinary team committed to continuous innovation.
Budget for professional development and certifications in Growth and data analytics.
Originally posted on Himalayas
