Growth Marketing Manager

Uride Technologies Inc. · Canada · 110k – 130k · posted today ago

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About this role

Uride is a Canadian technology company redefining local transportation by building a safe, affordable, and reliable ride-sharing platform. Founded in Thunder Bay, Ontario, Uride was created to solve real problems riders and drivers face in underserved and mid-sized cities.

Today, Uride operates in 25 cities across Canada, with international cities in Mexico and Germany. Our growth is driven by a clear mission: make ride-sharing more accessible while maintaining high standards of safety, reliability, and value.

Uride has been recognized by Deloitte’s Fast 50 as one of Canada’s fastest-growing technology companies, reflecting the strength of our platform, team, and execution.

We actively support community initiatives through our Good Deeds program, reinvesting in the cities we serve through local partnerships, sponsorships, and social impact efforts.

Uride is growing quickly and intentionally. Our team values ownership, speed, and accountability, and we give people the autonomy to make decisions that directly impact the business. If you want to build real products, influence strategy, and see your work matter, Uride offers that opportunity.

About the role

Uride is looking for a hands-on Marketing Manager to own both sides of its marketplace — drivers and riders — across Canada. This is a builder role: you'll set up the channels, run the campaigns, write the briefs, manage the budget, and report on what's working. You'll report directly to senior leadership.

What you'll do

Driver Acquisition

Own the full driver recruitment funnel across all active Uride markets
Build and manage acquisition channels: paid social, search, referrals, community outreach
Partner with City GMs on local driver supply targets

Rider Acquisition & Growth

Drive first-time rider volume across cities through performance marketing
Own and allocate the marketing budget across channels; report on ROI to leadership
Build viral and referral loops to reduce paid CAC over time
Coordinate promotions and local market activations

PR & Press

Manage the external PR writer relationship and content pipeline
Develop and maintain an editorial calendar of story angles
Identify media opportunities tied to company milestones, city launches, and driver stories
Build Uride's share of voice in Canadian rideshare media

Communications & Brand

Own all outbound comms: email, push notifications, and in-app messaging
Maintain consistent brand voice across all channels and markets
Produce campaign briefs, copy, and creative direction for design partners
Support City GMs with lifecycle campaign assets and messaging templates

WHAT SUCCESS LOOKS LIKE

Driver applicant volume & funnel conversion rate
First-time rider acquisition cost (CAC) by market
Marketing budget ROI across paid channels

·PR coverage volume & share of voice

Email and push open rates, click-through, and campaign-attributed rides
Lifecycle campaign engagement (in partnership with GMs)

Qualifications

Must Have

5+ years in growth, performance, or integrated marketing — you've run campaigns start to finish
Strongly data-oriented — comfortable pulling reports, interpreting metrics, and making decisions based on numbers rather than gut feel
Hands-on experience with paid social and search (Meta, Google, TikTok)
Strong writing skills — you can produce clear copy without heavy editing
Comfortable owning a budget and defending spend decisions with data
Self-starter who can operate without a large team or agency support
Experience working in a fast-moving, multi-market or platform business

Nice to Have