Growth Marketing Manager - Demand Generation

Huzzle · South Africa · posted today ago

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About this role

About Huzzle

At Huzzle, we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle, you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility.

Role Type: Fractional (12 days a month)

Engagement: Independent Contractor

About the Company

Our client is a growth-focused consulting and marketing partner working with established SME businesses to scale revenue through modern, data-driven marketing strategies. They specialise in building high-performance demand generation engines that align marketing directly with revenue outcomes.

Job Summary

We are hiring a highly strategic Growth Marketing Manager / Demand Generation Manager to lead and execute full-funnel marketing strategies for B2B clients.

This is a fractional remote marketing role focused on building scalable demand generation systems, driving qualified pipeline, and accelerating revenue growth using AI-powered workflows and modern marketing frameworks.

You will collaborate closely with content, sales, and leadership teams to turn thought leadership into high-converting campaigns and measurable business outcomes.

Key Responsibilities

Demand Generation Strategy

Develop and execute end-to-end B2B demand generation strategies aligned with revenue targets
Design and optimise full-funnel marketing journeys (awareness → acquisition → nurture → conversion)
Build scalable pipeline engines that consistently generate qualified leads
Leverage AI tools and marketing technology to improve campaign performance and efficiency

Campaign Management & Execution

Plan and execute multi-channel campaigns (LinkedIn, email, paid media, outbound)
Manage and optimise LinkedIn performance marketing campaigns
Develop high-converting lead magnets (reports, guides, insights)
Implement Account-Based Marketing & Sales (ABM/ABMS) strategies
Build structured lead nurturing and prospecting campaigns

Collaboration & Alignment

Partner with content teams to convert thought leadership into demand-driving assets
Align closely with sales, recruitment, and business development teams
Collaborate with internal SMEs and external partners to deliver campaigns

Marketing Operations & Automation

Implement and manage marketing automation workflows
Optimise usage of CRM and automation platforms
Continuously improve landing pages, funnels, and conversion paths

Analytics & Performance

Track and report on pipeline contribution, lead volume, and ROI
Monitor KPIs such as CPL, conversion rates, and engagement metrics
Use data-driven insights to continuously refine campaign performance

Requirements

Requirements

10+ years experience in B2B demand generation, growth marketing, or digital marketing
Proven success building pipeline-generating marketing systems
Strong expertise in Account-Based Marketing (ABM/ABMS)
Experience in technology, consulting, or professional services industries
Deep understanding of B2B buyer journeys and marketing funnels
Hands-on experience with CRM and marketing automation tools
Strong analytical and data-driven mindset
Excellent collaboration and stakeholder management skills