Growth & Marketing Lead

Modern Pediatrics · United States · posted today ago

Listing supplied by Himalayas. 101 Careers did not originate this post and applications are handled by the employer.

About this role

About Us

Modern Pediatrics (MP) is half tech startup, half pediatrics practice – we were founded on the singular goal of creating the best possible experience imaginable for children, their families, and providers. Following this goal as our north star, we’ve developed a unique care model in pediatrics:

All well-child and sick care occurs in the patient’s home
24/7 accessibility through virtual care (text message, phone, video visit)
Membership pricing which makes the service available to the broadest range of families possible, not just the wealthy

After launching in Austin during the pandemic, we've found that families absolutely love this model of care! You can find some of our patient reviews here to get a better feel.

With MP’s early success, healthy funding has followed and we’ve already expanded to Dallas, with the ambitious goal of serving families across the country.

About This Role

As our Growth & Marketing Lead you’ll be instrumental in MP’s transformation from a Texas success story to a national sensation. You’ll be working closely with the company’s CEO, Andrew O’Hara, and leading all initiatives related to the growth of the business.

Here’s a sampling of your areas of responsibility:

Ownership of overall growth & marketing strategy
New city go-to-market strategy
Campaign management across digital and traditional channels
Community partnerships and events
Measuring success through reporting & analytics
Managing external agency & design partners
Creative execution & copywriting
Budget allocation across channels
Growth experiments
Customer surveys & interviews

About You

Creative + analytical – you pride yourself on your ability to strike the rare balance between creativity and analytical thinking
Execution machine – you love getting things done and have always impressed your colleagues with your work ethic
Testing, testing, testing – you’re constantly testing new ideas and appreciate both incremental gains that compound over time, as well as outright home-runs
Ownership mindset – you set ambitious goals, spin up initiatives from scratch, and insist on owning the outcomes, both good and bad
Previous experience – you may have worked at a creative agency, a consumer brand, or a high-growth startup. Bonus: you have direct experience building a national brand through local market activations