Growth Marketing Lead
About this role
About you:
You are a community minded, data driven, multi-channel marketeer who can focus on building an engaged community of advocates, who loves nothing more than pursuing growth.
Ideally you’ll have at least 3 years under your belt, but you’ll be hungry to make your own mark and help build a growth engine from scratch. You’re experienced and confident enough to help shape our overarching Growth Strategy, but also happy to roll up your sleeves and pitch in at all levels. We’re a start up after all.
With a focus on community building, acquisition, performance marketing and hypothesis testing, you’ll be the perfect complement to our Brand Marketing Lead who is all about brand positioning, content and engagement. We want you two to be the dream team, so close collaboration is absolutely critical to this role. As is trust and transparency.
Ideally you're already a resale convert, having sold on depop, Vestiaire, Grailed, Ebay, Vinted etc.
The purpose of this role:
To increase supply and demand by project managing, implementing and reporting on growth experiments and work streams across the business
Work across the team to constantly test, revise and improve our Growth Strategy
To manage a Growth Intern on implementing and tracking experiments, referrals and digital marketing activity
Role and responsibilities
Drive early stage customer acquisition with strategic direction and tactical execution of paid and organic channels
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Design and implement tracking plans, interpreting qualitative and quantitative data to inform decisions across product and growth
Uncover and leverage new emerging channels and opportunities to accelerate growth
Work with the Founders and the Marketing Team to drive our product improvements and continuously optimise customer journeys and conversion funnels
Work with the Brand Marketing Lead to test and refine the Growth Strategy
Train and manage a Growth Intern to implement and track growth experiments and initiatives
Design and implement tracking plans, interpreting qualitative and quantitative data to help inform decisions across product and growth
Updating the team and reporting on paid marketing performance
Requirements
3+ years growth/digital marketing experience
Entrepreneurial, with an enthusiasm for early-stage startups
In-depth knowledge of SEO factors and key algorithm updates
Relevant technical skills or knowledge include coding skills, Google Analytics, Google Tag Manager
Domain expertise in UI/UX best practices
Analytical mindset and data-loving is essential
D2C experience
Community growth, management or engagement experience
Passionate about sustainability or the circular economy
Experience working for a marketplace is preferable
We have an employee option pool and we're a friendly bunch :)
We are dotte, the UK’s first fully circular marketplace where parents can buy, sell, donate and recycle outgrown children’s clothing. We are on an ambitious journey to become the UK’s no.1 resellers site for kidswear in the next 12 months.
We’re in the early stages but we’re making things happen. We’ve secured some investment, we’re refining our marketplace, and growing our community.
We want to work with people who fit with our values. That means people who bring their whole self to work, who are kind, independent thinkers who are open minded, people invested in self development, and those who put collaboration above competition.
We’re an open and flexible employer who puts family and wellbeing alongside profit and growth. That means we’re open to talking about working location and hours, among other things. It’s an exciting time to join our small team and help shape the future of dotte.
Originally posted on Himalayas
