Growth Marketing Lead
About this role
About the Role
Join a performance marketing technology team helping brands grow through creative-led paid advertising. In this client-facing role, you will guide growth strategy, manage significant media budgets, and turn campaign performance into clear recommendations.
What You'll Do
Oversee annual media budgets ranging from $5 million to $50 million across Meta, TikTok, and Google, with a focus on efficient spend and account growth.
Lead client relationships through regular meetings, strategy sessions, presentations, and quarterly business reviews.
Develop growth strategies that integrate creative performance with paid media planning and execution.
Translate campaign and creative performance data into actionable insights for clients, creative teams, and media buyers.
Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement work.
Collaborate with creative partners and media buyers to turn performance insights into effective content and scaled campaigns.
What We're Looking For
5+ years of paid media experience, generally within a 4 to 8 year range, ideally in an agency or consumer app environment.
Deep expertise managing Meta advertising, plus hands-on experience with TikTok and Google campaigns.
A track record managing and optimizing paid media accounts with seven-figure annual budgets.
Strong analytical, presentation, and client communication skills, including experience leading stakeholder meetings and quarterly business reviews.
Experience combining creative performance insights with media buying strategy and optimizing beyond standard dashboard metrics.
Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, is preferred.
Compensation & Benefits
Annual salary range: $130,000 to $175,000 USD. Visa sponsorship is not available.
Location
On-site in New York, New York, United States.
Originally posted on Himalayas
