Founding Product Marketing Lead

About SpangleAI

Launched in 2025, Spangle AI helps enterprise retailers win AI-driven product discovery, connecting discovery to conversion. We've partnered with enterprise brands like REVOLVE, Alexander Wang, and Steve Madden, delivering up to 50% conversion lifts and 2x ROAS improvements.

Spangle creates commerce experiences around customer intent. Generic AI knows the internet. Spangle knows your brand.

Backed by top tier VCs with $21M in funding, Spangle is founded by serial entrepreneurs with 30+ years scaling AI and commerce at Amazon, Saks, and Gap, we're building the commerce infrastructure for the agentic era, where ChatGPT Shopping, Google AI Overviews, and Meta are reshaping how consumers discover and buy.

Spangle won NRF’s VIP (Vendor in Partnership) Award for Best AI-Driven Marketing Solution and was recognized in Business of Fashion’s AI startups to Watch within its first year of launch.

The Role

Own Spangle's product marketing end-to-end. Translate our positioning into every artifact that turns strategy into revenue: website, demos, customer stories, sales enablement, founder platform, and buyer education. Make Spangle the company every enterprise retailer thinks of when they need to win AI-driven product discovery.

Your primary job is to make complex ideas obvious. If we're successful, the market will understand Spangle before they ever talk to Sales.

This is not a traditional VP Marketing role or a demand-gen role. It's a founding product marketer who ships. You'll roll up your sleeves and create the artifacts that turn product and customer insights into a repeatable commercial advantage. You'll work directly with founders, customers, product, and sales, and use AI extensively as a force multiplier.

If you want to define a new category with real customers, real proof, and a founder who's built at scale before, this is it. You'll help define how one of the first AI-native enterprise software companies is built.

What you'll personally own

• The website. Rewrite it. Continuously improve it. Every buyer who arrives should immediately understand Spangle's differentiation. Own the words, the demo flow, and the customer proof surfaces.
• Customer discovery. Spend time with customers every week. Learn how buyers describe their problems, what objections keep coming up, and what language lands. Feed those insights back into Product, Sales, and company messaging. Customer discovery feeds every other artifact you'll produce. The best product marketer at this stage is part product manager, part storyteller.
• Sales narrative and demo, with Product and Sales. One story every salesperson tells. Demo flow that shows how the engine reasons across customer intent, brand, catalog, and business context. That reasoning is the "aha" that separates Spangle from AI-visibility measurement and personalization in 90 seconds. Sales deck. ROI framing. Objection-handling talk tracks.
• Customer stories. Turn every enterprise customer into a reusable narrative. Written case studies, video, on-stage moments, quotes for the press.
• Founder platform and thought leadership. Company LinkedIn cadence and content quality. Keynote materials, panel prep, podcast prep. Op-ed placement in BoF, Modern Retail, Digital Commerce 360. Editorial calendar around the Observation ("Customers experience one brand. Retailers still operate through disconnected teams, tools, and workflows"). Long-form essays on our mission.
• Buyer education content. Canonical glossary and educational pages that help buyers understand what Spangle does before they meet us. Flagship comparison pages. FAQ, how-to, and decision-help content that compounds for years. Buyers first; AI discoverability follows.
• Analyst and influencer relationships. Forrester, Gartner, IDC coverage of commerce + AI. Retail-tech influencers who shape category conversation. Direct relationships, not agency-mediated. These come after content and story exist; not before.
• Press and conference presence. Modern Retail, BoF, Digital Commerce 360, Glossy, Retail Dive, business and tech media. Stage strategy across Shoptalk, NRF, BoF VOICES, eTail. We have meaningful connections into Shoptalk and NRF programming that we'll introduce you to.

How you'll work

Lean by design. Personally build the foundation. Scale the team only when the business genuinely requires it.

• Month 0–6: just you, plus AI tools, plus one design/video contractor as needed.
• Month 6–12: possibly add a content marketer or marketing analytics specialist if measured signal justifies.
• Year 2: consider one specialist hire only if the business requires it.

We expect you to use AI as a force multiplier in your daily work. We care about output, not headcount. No outside PR firms. No agency layers. Direct relationships, AI-amplified outreach, you own it.

Who succeeds here

• Writes exceptionally well. Homepage, essay, deck, press release, LinkedIn post. You can ship any of them and they'll be good.
• Uses AI daily to accelerate the work. Claude, GPT, Perplexity, Cursor in your workflow. You have built personal automations and can walk us through your stack with specificity.
• Ships quickly. More things done than said.
• Comfortable creating with little structure. You don't need briefs; you generate them.
• Equally comfortable talking to customers, writing a homepage, building a demo narrative, or briefing an analyst. You don't specialize in one channel; you own the whole story.
• Wants to build the market, not manage a marketing department.

What We're Looking For

Required experience

• 8+ years in B2B SaaS product marketing; last 3–5 as senior IC or founding PMM at a Series A–C startup that compounded into a recognized name.
• Track record of personally writing and shipping category-defining artifacts. Homepage, launch narratives, sales decks, customer stories, comparison pages, analyst briefings. With your hands on the work, not your name on the org chart.
• Positioning-first thinker. You lead with messaging architecture, competitive positioning, and buyer-language rigor. Sales enablement is a natural downstream output for you, not a separate skill.
• Comfort with measurement. You treat positioning as testable hypotheses and have built dashboards.
• Founder-partner energy. Amplify a founder voice; don't replace it.

Ideal experience

• Founding PMM at a company that went $0 → $20M+ ARR with a small team.
• AI-native startup background (Anthropic, OpenAI, Perplexity, Cursor, Linear, Vercel, Cohere, Notion) or commerce-adjacent (Klaviyo, Attentive, Shopify Plus partners).
• Compounded a positioning across surfaces at scale.
• Experience creating evergreen educational content that compounds over time.
• Direct working relationships with B2B SaaS press and analysts, or a retail-tech press network.

Our Culture

• GenAI-native in how we build, sell, and operate
• High ownership, low overhead, and bias toward action
• Focus on speed, experimentation, and execution
• Deep emphasis on creating clear, demonstrable customer value
• Preference for builders and operators over hierarchy
• Strong belief in in-person collaboration

Why Spangle

• Opportunity to shape enterprise sales for a category-defining GenAI commerce platform
• Direct partnership with the founding team who built AI solutions at scale for Amazon, Saks and marquee brands and retailers
• Meaningful ownership and impact at an early stage with ample career growth opportunities
• Competitive salary with uncapped commission and equity
• Benefits: Health, dental, and vision insurance, 401(k), Unlimited PTO

Spangle is an equal opportunity employer.

To apply please share your resume and cover letter including:

1. A short note on why this role and why now
2. Three pieces of content you personally shipped in the last 12 months — links to the content, plus a one-sentence note on what each produced
3. A description of your AI stack and one automation you built that compounded

Originally posted on Himalayas