Email Marketing Specialist
About this role
Discover your 100% YOU with MicroSourcing!
Position: Email Marketing Specialist
Work setup: Work from home | Day shift
Why join MicroSourcing?
You'll have:
Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Role Overview
We are looking for a results-driven Email Marketing Specialist to join our growing marketing team. This role will be instrumental in designing, executing, and optimizing email campaigns that support lead generation, nurturing, and client engagement strategies.
You will work closely with the Content Specialist, Events Manager, and Head of Marketing to bring campaigns to life.
Key Responsibilities
1. Email Content Creation & Design
Develop and design email content that drives engagement, conversions, and retention.
Write compelling subject lines, headers, and body copy aligned with iBuyNew's tone and brand voice.
Create simple graphics and visual assets using tools like Canva.
Design visually appealing, mobile-responsive email templates consistent with iBuyNew branding.
Conduct A/B testing on subject lines, visuals, and content to optimize campaign performance.
2. Email Campaign Execution
Build, test, and schedule email campaigns in ActiveCampaign, ensuring accuracy and timeliness.
Support deployment of both ad-hoc campaigns and automated email journeys across the customer lifecycle.
Segment email lists based on demographics, behavior, engagement, and preferences.
Collaborate with a specialist agency to support setup, testing, and activation of automation workflows.
Maintain list hygiene, including managing unsubscribes, bounces, and deliverability.
Ensure all campaigns comply with privacy laws and email marketing best practices.
3. Performance Tracking & Collaboration
Monitor, analyze, and report on campaign metrics such as open rates, click-through rates, and conversions.
Use insights to recommend and implement improvements.
Collaborate with internal teams (content, events, CRM, and sales) to align messaging and campaign timing.
Maintain documentation of templates, automations, and campaign history for internal visibility.
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
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Originally posted on Himalayas
