Einhorn Institute Brand and Executive Communications Manager

SHIFT:

Seeking Breakthrough Makers

Children’s Hospital of Philadelphia (CHOP) offers countless ways to change lives. Our diverse community of more than 20,000 Breakthrough Makers will inspire you to pursue passions, develop expertise, and drive innovation.

At CHOP, your experience is valued; your voice is heard; and your contributions make a difference for patients and families. Join us as we build on our promise to advance pediatric care—and your career.


CHOP does not discriminate on the basis of race, color, sex, national origin, religion, or any other legally protected categories in any employment, training, or vendor decisions or programs. CHOP recognizes the critical importance of a workforce rich in varied backgrounds and experiences and engages in ongoing efforts to achieve that through equally varied and non-discriminatory means.


A Brief Overview
The Brand & Executive Communications Manager, working closely with the Sr. Director of Brand Communications, contributes to the design and delivery of an enterprise master brand strategy for Children's Hospital of Philadelphia, inclusive of executive communications and thought leadership strategies.

This role develops and owns the guiding principles of tone of voice, style and message priorities for the CHOP CEO, auditing and selecting relevant channels for narrative distribution, while also implementing activities and initiatives that are impactful to enterprise goals. In addition, this role works with the broader Brand Communications team to develop master brand-level messaging themes that inform creative copy and design, media and digital efforts at CHOP.

The Brand & Executive Communications Manager will work in close collaboration with Public Relations, Marketing, Digital, Project Management and Creative functions to execute goals.


What you will do

• Identifies and develops content for weekly internal CEO memos, CEO social media channels and podcasts, enterprise event remarks, and advises on CEO content by developing guiding principles and master talking points for other special events and other initiatives, as needed.
• Evaluates relevant communications channels for CEO thought leadership that align to master brand themes and help differentiate CHOP on local, national and international levels; maintains content and activity calendar to ensure consistency and organization.
• Creates messaging on key brand themes for a variety of audiences, from government officials to donors to community leaders, to play up differentiating points in the areas most relevant to them. Orchestrate select initiatives to reach those audiences, working with other members of the broader Marketing/PR team.
• Generates robust metrics for these activities, ensuring that strategies are data-driven and measured regularly.
• Strong writing skills, ability to establish and maintain relationships with all levels of the enterprise, able to consider the big picture and minor details, agile, responsive and able to distill complex topics.

Education Qualifications

• Bachelor's Degree Communications-related discipline - Required
• Master's Degree - Preferred

Experience Qualifications

• At least ten (10) years Progressive writing and communications experience - Required
• At least three (3) years Healthcare experience - Preferred

Skills and Abilities

• Proficiency in Word, Excel and Powerpoint as well as social media tools like Sprinkl’r. (Required proficiency)

To carry out its mission, CHOP is committed to supporting the health of our patients, families, workforce, and global community. As a condition of employment, CHOP employees who work in patient care buildings or who have patient facing responsibilities must receive an annual influenza vaccine. Learn more.EEO / VEVRAA Federal Contractor | Tobacco Statement

SALARY RANGE:

Salary ranges are shown for full-time jobs. If you're working part-time, your pay will be adjusted accordingly.

At CHOP, we are committed to fair and transparent pay practices. Factors such as skills and experience could result in an offer above the salary range noted in this job posting. Click here for more information regarding CHOP's Compensation and Benefits.

Originally posted on Himalayas