E-Commerce PPC Specialist

Pavago · Colombia · posted today ago

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About this role

E-Commerce PPC Specialist (Amazon Focused)

Position Type: Full-Time, Remote
Working Hours: Flexible, with partial overlap in U.S. business hours

About the Role

Our client is seeking an experienced E-Commerce PPC Specialist with strong Amazon marketing expertise to drive growth across Amazon Ads, Facebook Ads, and email marketing channels.

This is a hands-on, performance-focused role for someone who understands how to scale eCommerce brands through full-funnel digital marketing, campaign optimization, and data-driven decision-making.

You will own Amazon PPC strategy and execution while also supporting broader growth initiatives across paid social, email marketing, and marketplace optimization.

The ideal candidate is analytical, proactive, highly organized, and comfortable managing campaigns that directly impact revenue, profitability, and long-term customer growth.

If you enjoy optimizing campaigns, scaling winning products, and improving ROAS through testing and execution — this role is for you.

What You’ll Do

Amazon PPC Management

Develop, launch, and optimize Amazon PPC campaigns to improve traffic, conversions, and profitability
• Conduct keyword research, bid optimization, and product targeting analysis
• Manage Sponsored Products, Sponsored Brands, Sponsored Display, and retargeting campaigns
• Monitor campaign performance daily and identify scaling opportunities
• Reduce wasted ad spend while improving ROAS and conversion rates
• Support seasonal campaigns, promotions, and new product launches
• Analyze competitor activity, keyword trends, and marketplace performance

Amazon Seller Central & Marketplace Operations

Manage product listings, pricing, and marketplace performance inside Amazon Seller Central
• Optimize listings for visibility, keyword relevance, and conversion performance
• Monitor reviews, ratings, customer feedback, and inventory levels
• Identify opportunities to improve listing quality and sales performance
• Support product launches and marketplace growth initiatives

Full-Stack Performance Marketing

Build and optimize Facebook and Instagram ad campaigns that support eCommerce growth
• Create and manage email marketing campaigns using Klaviyo, Mailchimp, or similar platforms
• Develop coordinated cross-channel marketing campaigns across Amazon, paid social, and email
• Support audience segmentation, retention campaigns, and lifecycle marketing initiatives
• Assist with creative testing, offer positioning, and campaign optimization

Analytics, Reporting & Optimization

Track campaign performance across Amazon, Meta, and email marketing channels
• Analyze metrics including ROAS, CTR, CPC, CPA, conversion rates, and revenue contribution
• Build weekly and monthly performance reports with actionable insights
• Use performance data to improve targeting, messaging, and overall campaign efficiency
• Recommend new testing strategies and growth opportunities based on campaign data

What Makes You a Great Fit

You are highly analytical and performance-driven
• You enjoy both strategy and hands-on campaign execution
• You understand how different marketing channels impact the customer journey
• You are proactive, organized, and comfortable working independently
• You continuously test, optimize, and improve campaign performance
• You focus on measurable growth, profitability, and ROI

Required Experience & Skills

3+ years of hands-on experience managing Amazon PPC campaigns
• Strong knowledge of Amazon Seller Central and Amazon advertising tools
• Experience running Facebook and Instagram advertising campaigns
• Experience managing email marketing campaigns using Klaviyo, Mailchimp, or similar tools
• Strong analytical skills with the ability to interpret and act on performance data
• Excellent written and verbal English communication skills
• Ability to manage multiple campaigns and priorities in a remote environment
• Strong understanding of eCommerce performance marketing fundamentals

Preferred Experience

Experience working with D2C or eCommerce brands
• Familiarity with Google Ads, TikTok Ads, or additional paid media channels
• Strong copywriting skills for ad creatives and email campaigns
• Understanding of CRO (Conversion Rate Optimization) and A/B testing
• Experience scaling fast-growing consumer product brands
• Familiarity with attribution and full-funnel marketing strategies

What a Typical Day Looks Like

An E-Commerce PPC Specialist’s day revolves around campaign optimization, marketplace growth, and performance analysis. You will:
• Review Amazon, Facebook, and email campaign performance metrics
• Optimize bids, budgets, targeting, and creatives
• Monitor Amazon Seller Central performance and listing health
• Test new keywords, audiences, and campaign structures
• Launch or optimize email marketing campaigns
• Analyze ROAS, CTR, CPA, and conversion performance
• Coordinate with the client team on promotions and product launches
• Prepare reports and recommendations for growth opportunities

In short: you are responsible for driving profitable eCommerce growth through Amazon PPC, paid media, and full-funnel marketing execution.

Key Metrics for Success (KPIs)

Increase in ROAS and campaign profitability
• Growth in Amazon sales volume and conversion rate
• Improvement in CTR, CPC, and CPA performance
• Growth in email engagement and revenue contribution
• Marketplace visibility and listing performance improvements
• Timely reporting and actionable optimization recommendations