Director/VP of Content and Demand Generation

About Recom

At Recom, we push boundaries, redefine expectations, and deliver exceptional results for our brand partners. As the premier Amazon accelerator, we empower global brands to take control, accelerate sales, and maximize profitability on the world’s largest marketplace. Our expert teams—spanning design, copywriting, data analytics, marketing, brand protection, software development, and logistics—work together to drive growth.

With $700M+ in annual revenue and 500+ team members, Recom has been featured on the Inc. 500 list of America’s fastest growing companies list for three consecutive years (ranked as high as #64). Proudly backed by Topspin Consumer Partners, a leading New York-based private equity firm, Recom offers innovation and endless opportunities for growth.

Ready to grow with us? Learn more at www.recom.co.

Role Description

Own integrated demand generation as a senior individual contributor, creating predictable, high-quality pipeline from priority brand accounts. Work with Brand and Product Marketing, Design, Outbound and Revenue Operations, while directing a specialized paid media agency. Reporting to the SVP Marketing, you will collaborate across the relevant marketing and commercial teams to deliver these priorities.

Key Responsibilities

• Architect integrated campaigns across paid search, paid social, webinars, content programs, email and website conversion.
• Develop account-based programs and intent-informed targeting with sales; coordinate outreach priorities with the Outbound Leader.
• Translate audience insights and positioning into campaign themes, offers and buyer journeys.
• Direct paid media partners, manage working budgets and optimize channel and campaign economics.
• Partner with Revenue Operations on nurture, tracking, attribution, routing and sales handoffs.
• Measure marketing-sourced qualified pipeline, conversion and revenue contribution; report findings and improve performance.

Minimum Qualifications

• 7+ years in B2B demand generation, growth marketing or campaign management.
• Track record of generating measurable qualified pipeline through integrated campaigns.
• Hands-on fluency in paid media, email nurture, web conversion and account-based marketing.
• Strong analytical, agency-management and cross-functional execution skills.

Preferred Qualifications

• Experience in ecommerce, agencies, premium retail or B2B technology and services.
• Experience with CRM, marketing automation and attribution tools.
• Experience developing webinars, content syndication and intent-based programs.
• Practical use of AI to improve campaign execution and analysis.

Originally posted on Himalayas