Director, SAP BU Marketing

Argano · United States · posted today ago

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About this role

The Director of Marketing for the SAP Business Unit acts as a “mini-CMO” for the BU: the single marketing leader accountable for turning SAP strategy into pipeline, brand, and growth. Argano is an SAP Gold Partner. The SAP business unit helps enterprises plan, implement, and run SAP — S/4HANA and RISE with SAP, supply chain planning (IBP, PP/DS), Signavio, Ariba, Extended Warehouse Management, and SAP Business Technology Platform — with managed services after go-live. This role supports the SAP GTM across those offerings.

The role owns BU marketing strategy, product marketing messaging and positioning, campaign design, and, with the BU’s commercial leader, funnel velocity. It orchestrates Argano’s Demand Center of Excellence and Brand/Creative shared services, partners with Value Creation on solution launches, works with Alliances on SAP co-marketing, and partners with Analyst Relations on analyst and publisher briefings. We want a strong product marketer and a clear storyteller who measures success in pipeline.

RESPONSIBILITIES

BU Marketing Strategy & Product Marketing

Own the annual and quarterly SAP marketing plan; align spend across paid, events, content, ABM, and alliances to BU revenue and pipeline targets.

Define and maintain the SAP narrative, messaging hierarchy, positioning, and persona/buyer maps; keep every campaign and seller-facing asset aligned to them and to Argano’s high-performance operations story.

Translate the SAP GTM across S/4HANA, RISE with SAP, SAP Integrated Business Planning and PP/DS, Signavio, Ariba, Extended Warehouse Management, SAP Business Technology Platform (including Business AI), and managed services into outcomes buyers care about; maintain competitive intel and battlecards.

Turn client results into clear stories sellers can tell and buyers remember, framing clients as already high-performing.

Campaign Strategy & Funnel Mechanics

With the Demand Center of Excellence, design multi-touch campaigns across audience, offer, channel, and sales plays, including ABM and whitespace expansion in active, reactivated, and dormant accounts.

Own marketing-sourced and marketing-influenced pipeline targets for the SAP BU.

Partner with the BU’s commercial leader on funnel velocity (MQL/SQL/SAL/pipeline/closed-won by source, campaign, and publisher); find bottlenecks and rally teams to fix them.

Run a weekly pipeline-generation cadence with sellers and BDRs (theme, lists, talk tracks, follow-up) and a monthly SAP marketing operating review with the BU’s commercial leader: pipeline coverage, campaign performance, publisher ROI, and forward look.

Demand CoE: Campaigns, Sales Collateral & Events

Partner with the Demand Center of Excellence to scope, brief, and launch nurture, paid, ABM, webinar, and field programs in HubSpot and Salesforce.

Commission SAP sales collateral with Content/Brand shared services (pitch decks, one-pagers, battlecards, case studies, ROI tools) and equip sellers with talk tracks, ghost notes, and follow-up sequences.

Define the SAP event strategy and partner with Events and field marketing on publisher conferences, executive roundtables, and field events; represent Argano at major SAP ecosystem events.

Solution Launch: Partnering with Value Creation

Build market-ready SAP solution assets with Value Creation: positioning, naming, messaging, collateral, and demand plays.

Lead solution GTM launches, including sequencing, sales enablement, field activation, analyst/publisher briefings (with Analyst Relations), and demand kick-off.

Feed market signals (win/loss, objections, publisher roadmaps, conversation intelligence) back into Value Creation to sharpen the offering portfolio.

Publisher & Alliance Marketing

Own the SAP publisher marketing plan.

Partner with Alliances to secure and execute SAP-funded campaigns, MDF programs, and joint GTM motions through SAP partner programs; build relationships with SAP marketing counterparts.