Director of Product Marketing

Justt · United States · posted today ago

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About this role

Description

About Justt:

Justt is a leader in the chargeback automation industry, providing hands-free solutions that help merchants reclaim their revenue. Our innovative AI-driven platform resolves payment disputes efficiently and accurately, freeing our clients to focus on their core business. We are a forward-thinking company that values innovation, responsibility, and fairness.

We’re seeking an experienced, independent Solution Engineer to join our growing New York team. This is a critical role requiring complete ownership of complex technical processes — from initial pre-sales through full customer onboarding. The ideal candidate is a seasoned professional with exceptional communication skills and the ability to lead processes independently in a fast-paced startup environment.

The role:

As the product marketing lead, you own what we say about Justt and how we prove it: positioning and messaging, sales content, go-to-market for product launches, competitive and market intelligence, and customer proof. It's a hands-on role, with the room to shape how product marketing grows at Justt.

Justt sells to two kinds of buyers: enterprise merchants, and platforms such as PSPs and PayFacs that manage many merchants. You give each one a clear, provable story and put it in the hands of every seller, CSM, and executive.

Product marketing sits in the CRO's organization, on the same team as our customer-facing subject matter experts. You'll also work closely with Sales, Sales Enablement, Customer Success, Product, Partnerships, and other marketing functions.

Key Responsibilities:

Positioning and Messaging

Own Justt's positioning and messaging for both of our motions: enterprise merchants and platforms. Keep them current as the market, product, and competition change.
Define the ideal customer profile for each motion and the buyer personas within it, from payments to fraud/risk and finance leaders.
Draft and maintain the core narrative with the exec team.
Build industry playbooks, starting with high-dispute industries such as travel, digital goods, ticketing, or subscription.
Partner with Content Marketing on website copy, so the site reflects our current positioning, messaging, and proof.
Extend the narrative to new buyer segments as Justt launches new products.

Sales Content

Build and maintain the core pitch deck, one-pagers, talk tracks, and objection-handling guides.
Give Sales Enablement the messaging and content they need to train AEs, SEs, and CSMs, so everyone customer-facing tells the story the same way.
Keep the demo narrative current.
Build expansion messaging for existing customers and an RFP library for new ones.
Track which materials sellers use and which ones move deals, and use that to decide what to update, build next, or retire.

Go-to-Market for Product Launches

Build and run a product launch process so Sales and CS are ready at every release: narrative, sales content, and launch materials.
Bring market and competitive input to roadmap, pricing, and packaging discussions.
Measure each launch's impact on adoption, pipeline, and win rates, and feed what you learn into the next one.

Competitive and Market Intelligence

Keep competitive battlecards current and expand them as competitors move.
Run a win/loss program with Sales and RevOps, using customer interviews and call recordings.
Share a monthly market and competitive intel update.

Customer Proof

Partner with Customer Success to build case studies, reference stories, and benchmarks.
Build and maintain a claims and proof register, so every external claim traces to our own data with a methodology we can show a customer.
Run the quarterly Customer Advisory Board and turn what members tell us into positioning, messaging, and product input.

Requirements

Must have

8+ years in B2B product marketing, including enterprise sales motions, ideally in payments, fraud/risk, or fintech SaaS
Has built positioning, messaging, launch processes, and sales content from scratch at a growth-stage company, not only run an existing machine
Writes clearly and concisely, and backs every claim with data
Learns technical products fast and turns them into clear, credible messaging
Works independently, creates momentum fast, and earns buy-in across Sales, Product, CS, and the exec team without formal authority
Uses AI tools to research, analyze, and draft

Nice to have

Has managed or mentored product marketers
Exposure to chargebacks, disputes, or payments risk
Experience marketing to platforms such as PSPs or PayFacs
Experience in high-dispute verticals: travel, digital goods, ticketing, subscription, marketplaces, gaming

Reporting and Why Join

Reports to: Senior Director, Payments & Chargebacks Strategy
Why join: You'll build product marketing into a full function at a company with deep domain expertise. You'll shape how merchants and platforms think about disputes as network programs, data, and AI change the rules, with scope to grow a team as the function scales.

Benefits + Perks: