Director, Brand Marketing

Nutrafol · United States · $160k – $180k · posted today ago

Listing supplied by Himalayas. 101 Careers did not originate this post and applications are handled by the employer.

About this role

Keep Growing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You:

The Director, Brand Marketing, Nutrafol will build and launch the brand story for new product innovations!

Nutrafol is the #1 dermatologist-recommended hair growth supplement brand and the pioneer of the hair wellness category. We’re in the process of developing new product innovation that extends our focus from the inside-out to the outside-in. Your job is to make the range unmistakably Nutrafol - why it exists, who it's for, how it fits the routine she's already in, and why she should believe it works.

You'll set strategy within the Nutrafol masterbrand platform, reporting to the SVP, Brand. You'll partner closely with Product Development, who owns formulation, claims substantiation, and the Unilever R&D and Supply relationship. You bring the consumer into that work: the insight that shapes what we make and the plan that gets it into her hands.

This is a builder's role. You'll start six to twelve months ahead of launch, while formulation is underway and the range is still taking shape - early enough that your read on the consumer changes what we make.

Responsibilities:

Brand and Consumer

Own the brand strategy, positioning, and narrative, and make sure it strengthens the Nutrafol masterbrand rather than sitting beside it
Hold the deepest understanding of the consumer - where she overlaps with the supplement customer, where she doesn't, and what she's already buying and believing
Run the primary and secondary research that answers those questions; turn competitive and category analysis into a point of view, not a deck
Identify the insights and tensions that shape both the launch and the next wave of innovation
Own naming for the range and individual SKUs, working with Creative, with Legal and Product Development holding sign-off on trademark availability and claims risk

Product Partnership

Bring consumer insight and brand POV into the product pipeline - feed the proposition, format, and range decisions that Product Development owns
Deliver a ranked consumer-priority claims input ahead of study protocol design, so Product Development and R&D can prioritize what gets tested and substantiated
Own how approved claims show up in market — which ones lead, how they're expressed, how they ladder to the story
Shape the launch range and wave sequencing as a required consumer input into Product Development's range recommendation
Protect the brand across every consumer-facing touchpoint, holding the line on the dermatologist-recommended credibility and the subscription model that built us

Launch and Go-To-Market

Build the launch plan across DTC, Amazon, and Pro in partnership with Growth, Marketplaces, CX, and Pro Marketing
Accountable for launch readiness and in-market performance against the agreed product availability date, which Product Development owns
Own new product innovation pricing above an agreed margin floor set annually with Finance
Lead the annual and quarterly brand plan for new product innovation, with clear priorities and a roadmap the cross-functional team can work from
Brief and collaborate with Creative; lead ideation on campaign, content, and social narrative
Set the brand direction for partnerships, collaborations, and any external voices attached to the range
Manage the new product innovation brand marketing budget

Leadership without authority

Keep a cross-company group moving to one plan - and know which decisions are yours, which are Product's, and which need both
Own the consumer, positioning, and go-to-market sections of Unilever leadership updates, delivered from one shared plan alongside Product Development
Give clear, executive-ready updates to Nutrafol leadership
Surface risks and dependencies early rather than reporting them after the fact
Track performance post-launch and use what you learn to sharpen the range and inform what comes next
Build trust fast across teams who've never worked on a launch like this

Requirements:

8–12 years of brand management, brand marketing, or innovation marketing at a high-growth brand; hair care, beauty, or science-led consumer health preferred. DTC experience is required
Track record taking a product from concept to market alongside R&D, regulatory, and supply chain - you don't need to have run formulation, but you need to know how to be a good partner to the people who do
Proven ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response
Strong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricing
Comfortable at the seam between an entrepreneurial brand and a large matrixed organization, and able to align partners across both without formal authority
Fluent in segmentation and in both quantitative and qualitative consumer insight
Sharp judgment on claims, positioning, and premium experience
Entrepreneurial and self-directed - you'll be hands-on doing the work, not just directing it
Exceptional written and verbal communication
Low ego, high ownership, and the kind of energy that makes a dispersed team want to be in the room

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. Salary Range: $160,000—$180,000 USD