Direct-To-Consumer eCommerce Manager

The Direct-To-Consumer eCommerce Manager is responsible for managing all aspects of the digital and Direct-To-Consumer TataHarperSkincare.com site. Specifically, this role will develop and scale DTC promotional and CRM programs to maximize eCommerce revenue, gaining qualified traffic via digital marketing and insuring an optimized website user experience.

We seek a candidate who holds a solid understanding of the eCommerce business, including experience in managing marketing, CRM, and/or operational programs at a consumer product company. Ideally, this person should also be highly creative, results-oriented, hold a high level of entrepreneurial spirit, and a dedication to quality.

ROLES AND RESPONSIBILITIES:

• Work with senior management team to develop Direct-to-Consumer / eCommerce operational strategy & execute on all CRM initiatives.
• Manage & execute all promotional campaigns for the US and International websites.
• Monitor and track promotional calendars, set up and test promotions, and generate daily and weekly performance reports.
• Oversee the ongoing development, execution, and management of CRM retention programs, specifically leading on all aspects of the Loyalty Program & Subscription Program.
• Conduct ongoing competitive and benchmark analyses.
• Develop, manage and scale existing and new customer loyalty and subscription strategies and initiatives to retain key customer segments.
• Facilitate communications amongst cross-functional team members responsible for CRM campaigns.

• Identify, analyze, and report on program performance and customer trends/patterns and leverage data to optimize CRM programs.
• Provide status updates on eCommerce projects to key stakeholders and management team.
• Analyze and report on daily ecommerce business KPIs including performance of CRM, promotional and operational programs.
• Develop insights based on customer data and KPIs, and recommend adjustments to future strategies.

• BA degree or equivalent required.
• Minimum of 3 years of eCommerce experience in a similar role, including site merchandising, CRM, and/or operations.
• Must possess both quantitative analytical skills and qualitative and creative skills.
• Well-organized and strong attention to quality and detail.
• Strong project management skills in managing process and people cross-functionally with internal teams and third-party vendors.
• Action-oriented with strong follow-through and prioritization skills to manage and complete multiple projects simultaneously in line with business objectives and within time constraints.
• Must have the ability to work with a rapidly growing business and thrive in a high pace and entrepreneurial environment.
• Exceptional verbal and reporting presentation abilities.
• Experience with eCommerce platforms, such as Shopify, Magento, or Salesforce Demand, is required.
• Experience with analytics and reporting tools, such as Google Analytics and other web analytic tools, is a plus.
• Passion for the beauty industry ––beauty, skincare or wellness industry knowledge and experience is a plus.

Tata Harper Skincare is an equal opportunity employer.

All your information will be kept confidential according to EEO guidelines.

We are a vertically integrated company, meaning that every step of our production process from product conception to shipping to you– is done on our farm in Vermont. This even includes growing some of our ingredients in our very own garden.

Our Organic garden is on the Tata Harper Skincare Farm, and tended to throughout the summer months by employees. While we work to create products that enrich, not deplete, our environment– we find our homegrown ingredients to be an integral part of the process.

Tata Harper is the founder of an eponymous natural skin care and makeup line she runs from her 1,200-acre property in the Champlain Valley in Vermont. Since launching the company in 2010, she’s transformed the former dairy farm into a state-of-the-art facility from which she’s introduced more than 60 products, overseeing every aspect of production on-site.

Originally posted on Himalayas