Digital PR & AI Visibility Specialist

The Ad Firm · Philippines · posted today ago

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About this role

About The Ad Firm

The Ad Firm is a US-based, performance-driven digital marketing agency recognized for delivering measurable ROI through transparent strategies and proven results since 2009. We partner with businesses across industries to grow visibility, traffic, and revenue through precision-built campaigns.

Job Overview

We’re looking for a Digital PR and Link Building Specialist who’s genuinely good at earning brand visibility through community engagement and media outreach. Your primary focus will be Reddit, Quora, and Digital PR campaigns. If you also know your way around HARO and journalist platforms, that’s a plus.

What You’ll Do

Reddit & Quora (Primary)

Identify and participate in subreddits, Quora topics, and niche online communities relevant to our clients
Build brand presence through authentic, helpful contributions, not spam
Answer questions, join discussions, and position client experts as credible voices in their space
Monitor community conversations and engage where clients can add real value

Digital PR (Primary)

Develop and pitch story angles, expert commentary, and original data hooks that earn editorial coverage
Secure backlinks and brand mentions from reputable publications and industry blogs
Build relationships with journalists, editors, and content creators over time
Research trending topics and news cycles to find timely placement opportunities

HARO & Journalist Outreach (Nice to Have)

Respond to journalist requests via HARO, Qwoted, Featured, and similar platforms
Write clear, credible expert pitches that stand out in a crowded inbox
Track submissions, follow up where appropriate, and report on placements secured

Required Qualifications

3+ years in link building, Digital PR, or community-based outreach
Proven hands-on experience in building a brand presence through genuine Reddit participation, Quora answers and niche community engagement.
Experience securing editorial placements in reputable news websites, industry publications and authoritative blogs.
Track record earning editorial backlinks or brand placements beyond guest posting
Strong written English: your pitches and community replies need to be sharp and credible
Able to manage multiple clients, hit monthly targets, and report results clearly
Comfortable with Ahrefs, Semrush, or similar tools for backlink research

Nice to have

Experience with HARO, Qwoted, Featured, or other journalist request platforms
Background in content writing, journalism, or SEO
Experience in medical, legal, home services, or other specialized industries

Familiarity with original research campaigns, digital PR assets, expert contributions, and podcast outreach.
Understanding of how off-site mentions, community discussions, and authoritative sources may
Experience developing and testing new link-building strategies with measurable results.