Digital Marketing Strategist
About this role
Discover your 100% YOU with MicroSourcing!
Position: Digital Marketing Strategist
Work setup: Work from home
Why join MicroSourcing?
You'll have:
Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Key Responsibilities
Marketing Strategy
Develop comprehensive digital marketing strategies aligned with the organization's business objectives.
Build annual and quarterly marketing plans.
Recommend initiatives that improve patient acquisition and retention.
Translate business goals into measurable marketing campaigns.
Present strategic recommendations to leadership.
New Clinic Launch Marketing
Lead the marketing strategy for new clinic openings by:
Developing launch campaigns, creating awareness campaigns before opening, increasing community engagement, driving patient appointments, building localized brand recognition.
Develop marketing playbooks that can be replicated as additional clinics are opened.
Digital Advertising
Manage and optimize paid advertising across multiple platforms including:
Google Ads, Meta (Facebook & Instagram), Microsoft Ads (Bing), YouTube (when appropriate), TikTok (future campaigns).
Responsibilities include:
Campaign planning, budget allocation, audience targeting, A/B testing, conversion optimization, performance reporting, ROI analysis.
Local Marketing
Develop localized marketing initiatives for each clinic by:
Researching target communities, understanding local demographics, creating location-specific campaigns, supporting community outreach initiatives, improving local search visibility.
Search Engine Marketing (SEM)
Develop search campaigns targeting healthcare-related services including:
Primary Care, Internal Medicine, Preventive Care, Medicare, Wellness Services.
Optimize campaigns using keyword research, audience behavior, and conversion data.
Social Media Strategy
Develop strategic social media initiatives across:
Facebook, Instagram, LinkedIn, TikTok (when applicable).
Responsibilities include:
Content strategy, editorial calendar development, campaign planning, community engagement, brand positioning.
Content Strategy
Develop strategic content that educates and engages patients.
Coordinate with creative resources for:
Graphics, video, photography, patient education materials, campaign assets.
Provide:
Creative briefs, messaging direction, content themes, copy guidance.
Reputation Management
Support online reputation management by:
Monitoring online reviews, coordinating timely responses, following approved communication guidelines, escalating sensitive issues appropriately, identifying recurring customer feedback trends.
Analytics & Reporting
Measure campaign effectiveness through KPIs including:
Patient acquisition cost, lead generation, conversion rates, website traffic, engagement, click-through rates, cost per acquisition, Return on Ad Spend (ROAS).
Prepare executive-level reports with recommendations for continuous improvement.
Market Research & Business Intelligence
Conduct research to support future expansion by analyzing:
Population growth, community demographics, healthcare demand, competitor landscape, insurance market penetration, Medicare populations, Hispanic population density, local healthcare trends.
Provide strategic recommendations on potential markets for future clinic locations.
Cross-functional Collaboration
Partner closely with:
Executive Leadership, Operations, Clinic Managers, Creative Teams, External Vendors.
Ensure marketing initiatives align with business priorities.
Required Qualifications
Bachelor's Degree in Marketing, Communications, Business, Advertising, or a related discipline.
4+ years of Digital Marketing experience.
Experience supporting U.S. clients is highly preferred.
Experience managing Google Ads and Meta Ads.
Strong understanding of paid and organic digital marketing.
Experience developing marketing strategies rather than purely executing campaigns.
Excellent written and verbal communication skills.
Strong analytical and problem-solving abilities.
Experience working remotely with international stakeholders.
Preferred Qualifications
Experience marketing within one or more of the following:
Healthcare, Medical Practices, Dental Clinics, Hospitals, Healthcare Technology, Value-Based Care organizations.
Experience with:
Local SEO, Google Business Profile optimization, healthcare compliance in digital advertising, HIPAA-aware marketing practices, multi-location marketing.
Technical Skills
Google Ads, Meta Business Suite, Google Analytics 4, Google Tag Manager, Google Search Console, Google Looker Studio, Canva, Monday.com, Asana, Microsoft Office, AI-assisted marketing tools (e.g., ChatGPT, Gemini, Copilot).
Core Competencies
Strategic Thinking, Business Acumen, Commercial Awareness, Analytical Thinking, Project Management, Stakeholder Management, Communication, Creativity, Initiative, Adaptability, Leadership, Decision Making.
Success Measures (First 12 Months)
The successful candidate will demonstrate measurable impact through:
Increased patient inquiries and appointment bookings, successful launch of marketing campaigns for new clinic locations, improved brand awareness across target communities, increased return on digital advertising spend, higher website traffic and conversion rates, improved engagement across social media platforms, executive-ready marketing dashboards and reporting, scalable marketing processes supporting the organization's expansion roadmap.
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
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Originally posted on Himalayas
