Digital Marketing Specialist (SEO & Meta Ads)
The Consultant Agency · Philippines · posted today ago
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About this role
About the Role
We are seeking an experienced, hands-on Digital Performance Specialist to provide ongoing SEO, Meta advertising and digital analytics services. The role will have primary responsibility for improving organic search visibility and managing Meta advertising campaigns, with a strong focus on increasing website traffic, engagement, enquiries and conversions.
Key Responsibilities
SEO Management
- Develop and implement an ongoing SEO strategy to improve organic search visibility and website traffic.
- Manage on-page SEO, including page titles, meta descriptions, headings, internal linking, image optimisation and content structure.
- Conduct keyword research and identify opportunities for new and existing website content.
- Optimise website pages and articles using Rank Math.
- Monitor technical SEO issues, indexing, redirects, broken links and website health.
- Manage and monitor Google Search Console.
- Review website content and provide recommendations to improve search performance.
- Monitor keyword rankings and organic traffic.
- Identify opportunities to improve local and geographic search visibility.
Meta Advertising
- Plan, create, manage and optimise paid campaigns across Facebook and Instagram using Meta Ads Manager.
- Develop campaigns targeting relevant audience segments.
- Manage campaign objectives, audiences, placements and budgets.
- Undertake ongoing A/B testing of creative, copy, audiences and calls to action.
- Monitor campaign performance and make regular adjustments to improve results.
- Manage retargeting and prospecting audiences.
- Ensure Meta Pixel and conversion tracking are operating correctly.
- Recommend appropriate campaign creative and advertising formats.
Analytics & Reporting
- Monitor performance through GA4, Google Search Console and Meta Ads Manager.
- Produce concise monthly reporting covering SEO and paid campaign performance.
- Translate data into practical recommendations rather than simply reporting statistics.
- Establish benchmarks and KPIs and track progress over time.
- Identify trends and opportunities to improve digital performance.
- Ensure campaign and website tracking is correctly configured, including UTMs and conversion events.
Skills & Experience
The successful candidate should have:
- Demonstrated experience managing SEO and Meta advertising campaigns.
- Strong working knowledge of Meta Ads Manager.
- Practical experience with GA4 and Google Search Console.
- Experience with WordPress SEO and ideally Rank Math.
- Understanding of technical, on-page and content SEO.
- Experience with keyword research and SEO tools.
- Understanding of digital advertising metrics and campaign optimisation.
Originally posted on Himalayas
