Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a hands-on Digital Marketing Specialist to manage and optimize digital marketing initiatives across Google Ads, SEO, and social media.

This is an execution-focused role for someone who enjoys:

• Optimizing Google Ads and paid search campaigns
• Improving organic traffic and SEO visibility
• Growing social media engagement
• Analyzing marketing performance data
• Testing campaigns to improve conversions
• Scaling lead generation efficiently

You’ll have direct ownership over paid advertising, organic search, social media engagement, analytics, and ongoing campaign optimization.

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit.

What You’ll Own

Google Ads & Paid Search – Primary Focus

Build, manage, and optimize Google Ads campaigns across:

• Search
• Display
• Remarketing
• Performance Max (PMax)

Manage campaign execution, including:

• Keyword research
• Audience targeting
• Campaign and ad group structure
• Budget allocation
• Bidding strategies
• Campaign scaling

Write and test:

• Headlines
• Ad copy
• CTAs
• Creative variations

Continuously monitor and optimize:

• CPC
• CTR
• CPA
• Conversions
• ROAS

Identify performance gaps and implement data-backed improvements to increase campaign efficiency.

SEO & Organic Growth

Conduct keyword and competitor research using:

• SEMrush
• Ahrefs
• Google Search Console

Optimize:

• Metadata
• Page titles
• Headings
• Internal linking
• Website content
• On-page SEO

Support:

• Technical SEO improvements
• Content optimization
• Organic growth initiatives

Monitor:

• Keyword rankings
• Organic traffic
• Search visibility
• Keyword opportunities

Identify content gaps and opportunities to increase qualified organic traffic.

Social Media Management & Engagement

Manage day-to-day engagement across:

• LinkedIn
• Instagram
• Facebook

Support:

• Content scheduling
• Caption writing
• Post optimization
• Comments and DMs
• Audience interactions

Monitor:

• Engagement
• Follower growth
• Audience activity
• Content performance

Collaborate with internal teams on content and campaign execution while maintaining a consistent and professional brand presence.

Reporting & Analytics

Monitor performance across:

• Google Ads
• SEO
• Organic traffic
• Social media

Analyze data using:

• Google Analytics 4 (GA4)
• Google Ads
• Meta platforms
• SEMrush
• Ahrefs
• Google Search Console

Prepare:

• Performance reports
• Campaign summaries
• Optimization recommendations
• Actionable marketing insights

Maintain organized documentation of campaign changes, tests, results, and performance updates.

Testing & Conversion Optimization

• Test new ad copy, headlines, CTAs, and audience segments
• Conduct A/B testing where appropriate
• Identify landing page and conversion bottlenecks
• Recommend improvements based on campaign and user data
• Scale successful campaigns while maintaining efficiency
• Continuously improve lead generation and conversion performance

What Makes You a Strong Fit

You:

• Combine analytical thinking with hands-on execution
• Enjoy optimizing campaigns and improving performance metrics
• Understand both paid and organic digital marketing
• Proactively identify growth opportunities
• Make decisions based on data rather than assumptions
• Care about leads and conversions, not just impressions
• Are organized, detail-oriented, and accountable
• Can independently manage multiple marketing priorities

Required Experience & Skills

Must-Have

• 3+ years of hands-on digital marketing experience
• Strong experience managing:
• Google Ads campaigns
• SEO initiatives
• Social media channels
• Strong understanding of:
• PPC
• SEO
• Digital marketing analytics
• CPC
• CTR
• CPA
• Conversion Rate
• ROAS
• Hands-on experience with:
• Google Ads
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Meta platforms
• Strong keyword research and campaign optimization skills
• Strong written English and copywriting ability
• Ability to analyze performance data and make optimization decisions
• Strong attention to detail and organization
• Ability to work independently during U.S. business hours

Nice to Have

• Experience managing multiple client accounts
• Background in:
• SaaS
• E-commerce
• B2B marketing
• Experience with:
• A/B testing
• Landing page optimization
• Conversion Rate Optimization (CRO)
• Familiarity with:
• Content marketing
• Marketing automation
• Email marketing workflows

Tools & Platforms

• Google Ads
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush
• Ahrefs
• Meta platforms
• LinkedIn
• Instagram
• Facebook

What a Typical Day Looks Like

You might:

• Review Google Ads dashboards and marketing KPIs
• Optimize campaigns, budgets, bids, keywords, and targeting
• Test new headlines, ad copy, and audience segments
• Monitor SEO rankings and organic traffic
• Update keyword targeting and on-page SEO
• Respond to social media comments and DMs
• Review social engagement and audience growth
• Analyze traffic, leads, conversions, and ROAS
• Document campaign changes and test results
• Prepare performance reports and recommendations

In short: You continuously improve traffic, engagement, lead generation, and conversions across paid and organic digital channels.

Key Metrics for Success

Paid Advertising

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead generation

SEO

• Organic traffic growth
• Keyword ranking improvements
• Search visibility
• Qualified organic traffic

Social Media

• Engagement growth
• Audience/follower growth
• Responsiveness to comments and DMs
• Content performance

Overall

• Accurate and actionable reporting
• Consistent campaign optimization
• Improved conversion performance
• Efficient use of marketing budgets

Why This Role Stands Out

• Strong ownership across Google Ads, SEO, and social media
• Hands-on role with measurable business impact
• Exposure to both paid and organic acquisition
• Opportunity to test and optimize campaigns continuously
• Performance-focused environment with meaningful autonomy
• Fully remote work environment
• Growth opportunities into:
• Performance Marketing Manager
• Growth Marketing Lead
• Paid Media Specialist
• Digital Marketing Manager

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Recruiter Interview
4. Final Interview
5. Offer & Onboarding

Apply Now

If you:

• Enjoy optimizing digital campaigns
• Have hands-on Google Ads experience
• Understand SEO and organic growth
• Enjoy managing social media engagement
• Love analyzing and improving performance metrics
• Thrive in execution-focused marketing environments

This is a strong opportunity to take ownership of paid advertising, SEO, social media, and digital marketing performance in a results-driven remote role.

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Originally posted on Himalayas