Digital Marketing Manager

Adstify Search · Singapore · 5k – 8k · posted today ago

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About this role

Our client is a Singapore start-up company, which engages in gaming, influencer marketing, and social networking to provide innovative solutions and digital services to our business partners and customers globally. They are looking for an experienced Digital Marketing Manager to strategize and engage more users for their new platform.

Responsibilities:

Brand strategy, including the setting of style guides, brand vision and value proposition for short and long term
Plan and execute digital marketing strategies and in charge of the daily execution of search engine activity (both paid and organic), mainly Google SEO and SEM
Monitor and analyze effectiveness of marketing content in different of social media channels
Continuously optimize users engagement activities such as newsletters, display retargeting, social retargeting, etc
Responsible for campaign testing (A/B test landing pages, creatives, new ad formats, audience targeting, etc)
Contribute to other team projects and initiatives, remaining flexible and willing to contribute

Requirements:

Min. 3 years working experience across all areas of performance digital marketing with strong copywriting skills
Hands-on experience in SEO, SEM, Social Media, Content Marketing, Google Analytics
Familiar with internet and gaming industry customer behaviors and consuming trends
Resourceful and personable character who appreciates and works well in a culture of trust and candor
Team player with initiative, willingness to learn, appreciate mentoring/knowledge sharing among team members and building a positive team culture
Ability to work under pressure in a fast-paced, rapidly changing environment
Excellent communication and organizational skills
Bilingual proficiency, especially in Mandarin as need to liaise with China customers