Digital Marketing Expert

Toplent · South Africa · posted today ago

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About this role

About the Job

Toplent helps companies scale faster by connecting them with exceptional remote professionals from SEA, LATAM, and South Africa. We are currently partnering with a client who is looking for a highly motivated and data-driven Digital Marketing Executive to join their growing team on a full-time remote basis.

Responsibilities:

📢 Develop and execute multi-channel digital marketing campaigns across email, social media, PPC, SEO, content, and affiliate marketing
📊 Conduct market research and analyze performance data to uncover trends, insights, and new growth opportunities
📈 Manage, monitor, and measure the effectiveness of campaigns, providing actionable reports to senior management
📝 Work closely with internal teams to design and implement content strategies that align with overall business objectives
🤝 Collaborate with external agencies, influencers, and partners to deliver high-quality, engaging campaigns
⚙️ Manage budgets efficiently and ensure campaigns deliver ROI while staying within allocated costs
🌐 Oversee and optimize website content to improve both SEO rankings and user experience
🚀 Stay up-to-date with emerging digital platforms, technologies, and marketing best practices

Required Skills:

🎓 Bachelor’s degree in Marketing, Business Administration, or a related field
💻 Proven experience as a Digital Marketing Executive or in a similar role
📢 Strong knowledge of digital marketing strategies, platforms, and tools
🔎 Hands-on experience managing PPC, SEO, social media, email, and affiliate campaigns
📊 Proficiency with Google Analytics, Google Ads, and major social media ad platforms
🌐 Familiarity with web content management systems and basic HTML/CSS
📈 Track record of delivering measurable results and achieving campaign targets
⏱️ Excellent organizational and project management skills, with the ability to juggle multiple projects
💬 Strong analytical, communication, and interpersonal skills