Creative Strategist

Zabota LLC · United States · $5k – $7k · posted today ago

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About this role

About Zabota

Zabota is a top-ranked global recruitment firm, recognized as a Top HR Staffing Company by Clutch in 2025. We specialize in helping high-growth U.S. brands build elite, remote-first teams. Our mission is clear: Connect world-class talent from LATAM, Europe, and beyond with the most ambitious companies in the world.

About Our Client

Our client is a rapidly growing healthcare and wellness company operating in the GLP-1 and weight management space. Having scaled to eight figures in revenue, the company is focused on building world-class systems, optimizing customer acquisition, and expanding its marketing capabilities. They are looking for a highly strategic Creative Strategist to help unlock new growth opportunities through innovative advertising and creative testing.

About the Role

We are seeking a Creative Strategist who can identify, develop, and scale winning advertising concepts across paid acquisition channels, specifically Meta. This role will focus on combining customer research, market insights, and performance data to generate new creative angles that drive measurable business growth.

The ideal candidate understands direct-response marketing, thrives in a performance-driven environment, and can consistently develop compelling creative ideas that translate into profitable campaigns.

Responsibilities

Develop and execute creative strategies for paid acquisition campaigns.
Conduct audience, competitor, and market research to uncover new opportunities.
Analyze campaign performance data and identify new creative directions.
Create detailed creative briefs for designers, editors, agencies, and production partners.
Collaborate closely with media buyers and marketing stakeholders.
Test, iterate, and optimize creative concepts based on real-world performance.
Develop new messaging frameworks, hooks, offers, and campaign angles.
Coordinate with external agencies and creative vendors when needed.
Contribute to the development of scalable creative systems and processes.

Expected Outcomes

Discover and validate new winning creative angles that outperform existing campaigns.
Increase the volume and quality of creative testing initiatives.
Develop a repeatable process for researching, generating, and evaluating creative concepts.
Consistently deliver high-quality creative briefs informed by customer and market insights.
Help build a scalable creative operation that supports long-term growth.
Generate measurable improvements in campaign performance through strategic creative thinking.

Qualifications

Proven experience in Creative Strategy, Paid Social, Growth Marketing, Performance Marketing, or a similar role.
Experience within healthcare, wellness, DTC, subscription, or eCommerce brands
Strong understanding of direct-response advertising and customer acquisition.
Experience managing creative development for Meta/Facebook campaigns.
Ability to conduct deep research and transform insights into effective marketing concepts.
Strong analytical and problem-solving abilities.
Experience creating creative briefs and managing creative production workflows.
Excellent communication and collaboration skills.
Comfortable operating in a fast-paced, high-growth environment.

Offer Details

Location: Latin America
Schedule: Full-time, aligned with U.S. business hours.
Contract Type: Remote contractor.
Compensation: $5,000–$7,000 USD/month depending on experience and qualifications.