Creative Lead, Growth Marketing - 1663

Category: IT Services

Location:


City: Century City, CA (Los Angeles)
Onsite / Hybrid / Remote: Remote
Duration: 3 months to start with
Rate Range: Up to $50/hour in W2 (Depends On Experience)
Work Authorization: U.S. citizens, Green Card holders, and candidates with valid EADs. No H-1B, OPT, CPT, visa
Must Have:

• 5+ years of experience leading or overseeing growth, performance, or acquisition marketing creative.
  
• Expert-level Figma skills.
  
• Strong creative direction experience across static design, video, and motion graphics.
  
• Strong understanding of Connected TV (CTV), digital advertising, and platform-specific creative requirements.
  
• Experience overseeing high-volume creative production, including creative reviews, templates, and workflows.
  
• Experience using marketing performance data to improve creative effectiveness.
  
• Extensive experience working simultaneously with internal creative teams and external agencies.
  

Responsibilities:

• Lead creative development, review, and quality control for high-volume growth marketing campaigns across CTV, paid social, and digital platforms.
  
• Oversee the production of static and video assets, ensuring consistency with brand guidelines, approved key art, trailers, and creative standards.
  
• Review video trailers and promotional content for pacing, editing, motion, music, messaging, and overall effectiveness.
  
• Provide creative direction and actionable feedback to designers, editors, and agency partners.
  
• Develop scalable creative templates, production systems, and workflows to support hundreds of marketing assets.
  
• Partner with Growth Marketing teams to translate campaign objectives into creative briefs and execution plans.
  
• Evaluate campaign performance data and recommend creative improvements to increase engagement and acquisition.
  
• Concept creative approaches for static assets, paid social campaigns, CTV advertisements, and branded placements.
  
• Manage multiple creative projects, coordinate approvals, track deadlines, and ensure timely delivery.
  
• Identify opportunities to improve production efficiency using AI-powered creative tools.
  
• Support copywriting and short-form marketing messaging when needed.
  
• Maintain awareness of emerging CTV and digital advertising formats, specifications, and creative best practices.
  

Qualifications:

• Minimum 5 years of experience in growth marketing, performance marketing, acquisition marketing, or related creative leadership roles.
  
• Advanced expertise in visual design, typography, composition, hierarchy, and brand consistency.
  
• Strong understanding of video production, motion graphics, editorial pacing, and storytelling.
  
• Demonstrated experience reviewing large volumes of creative assets and providing effective creative direction.
  
• Experience building and managing scalable creative production processes and design systems.
  
• Strong understanding of marketing performance metrics and data-driven creative optimization.
  
• Experience managing creative projects from initial briefing through final delivery.
  
• Ability to oversee both design and video production without personally editing or animating every asset.
  
• Proven experience coordinating internal creative teams and external agency partners.
  

Nice to Have:

• Experience with Figma Weave.
  
• Experience using AI tools for image generation, video, motion, design, copywriting, or workflow automation.
  
• Experience in streaming, entertainment, media, or subscription-based digital products.
  
• Experience developing creative for paid social, CTV, and branded placements.
  
• Experience improving creative production efficiency through automation and AI-assisted workflows
  

Details

Originally posted on Himalayas