Content Manager

InfoGravity · India · posted today ago

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About this role

About the Content Manager position

We are seeking a well-qualified Content manager as an addition to our team. The Content Manager is responsible for creating, improving and maintaining content with the goal of achieving business goals. Duties will also include raising brand awareness by sharing content and monitoring web traffic and metrics with the interest of maintaining best practices.

Our ideal candidate is an experienced professional with demonstrable, refined skills in creative writing. You should be detail-oriented and able to work proficiently under pressure. Additionally, if you are an expert in content optimization or brand consistency, we would be glad to chat with you.

You will oversee all marketing content initiatives to ensure that customer engagement and experience are positive, as well as that brand consistency is maintained.

Content Manager responsibilities are:

Develop a content strategy that aligns with marketing targets both long-term and short-term.
Collaboratively design and develop site content, design, and layout alongside design and marketing teams.
Generate and publish engaging content
Edit, proofread and improve upon writer's posts when necessary
Ensure brand consistency by communicating effectively with writers
Optimize content according to SEO
Use content management systems to analyze website traffic and users engagement metrics
Increase web traffic across platforms by managing content distribution to online channels and social media.
Keep the content team on board with an editorial calendar
Ensure all data and work is legally compliant (e.g. copyright protection)
Remain current on developments and generate new ideas to draw the attention of the audience