Content & Lifecycle Marketing Manager

Pro Coffee Gear · Mexico · posted 689mo ago

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About this role

Job Position: Content & Lifecycle Marketing Manager

Company: Pro Coffee Gear

Location: Remote (Anywhere)

Full - Time

About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.

Job Description:

We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative.

This role blends creativity with performance: you’ll develop content that grows our audience, produce video and written assets that educate and inspire, and build lifecycle marketing programs that turn first-time buyers into loyal customers.

You’ll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again.

If you love coffee, content, and building a brand people truly connect with, you’ll thrive here.

What You’ll Own

Email & Lifecycle Marketing (40%)

Own the full email and SMS strategy and calendar (campaigns + automated flows).
Develop segmentation and personalization strategies to increase LTV and retention.
Build and refine lifecycle programs:
- Abandoned browse & cart
- Post-purchase education
- Loyalty & VIP
- Winback
- Welcome/onboarding
D
esign A/B tests to optimize creative, messaging, and conversion.
Partner with Growth to align emails with product launches and promotions.

Content Strategy & Development (40%)

Own the overall content calendar across social, email, landing pages, and UGC.
Create high-quality content that connects with coffee enthusiasts and café owners.
Write scripts, website copy, blogs, landing page messaging, and content briefs.
Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc.
Collaborate with product and growth teams to develop messaging for launches, events, and campaigns.

Video Production & UGC/Creator Support (20%)

Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts).
Capture product demos, educational content, behind-the-scenes footage, and story-driven content.
Create UGC-style content to support paid ads, social media, and email.
Coordinate with influencer/UGC creators and edit/repurpose their content.

What Success Looks Like

Email and SMS become one of the company’s top revenue channels.
Strong, consistent storytelling across channels that elevates the brand.
Clear, engaging video content that boosts engagement, conversions, and trust.
Lifecycle flows that increase repeat purchase rate and average order value.
UGC and content that improves paid ad performance and lowers CAC.
A content engine that supports sales, SEO, and product launches.

What You Bring

4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.
You are an amazing writer
Demonstrated experience running email campaigns and automated flows in tools like Klaviyo, Shopify or HubSpot.
Strong writing skills from conversion-focused copy to brand storytelling.
Experience producing and editing video content (e.g., short-form vertical).
You are experienced in content email, especially in creating engaging content.
Ability to manage content calendars across channels with consistency.
Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools).
Highly organized, proactive, and energized by a fast-paced growth environment.
No need for management experience
Bonus: experience with SEO content, influencer/UGC management, or coffee industry background.

Why You’ll Love Working Here

You’re building the content and lifecycle foundation of a rapidly scaling brand.
Standing up new process and tools for things like SMS marketing.
Direct ownership, autonomy, and creative freedom.
A passionate community of coffee pros and home enthusiasts.
Your work directly influences how customers learn, engage, and fall in love with our brand.