Business and Marketing Director

Job Title: Business and Marketing Director

Location: El Salvador
Type: Full-time
Start Date: Immediate

About the Role:

We are partnering with an innovative client in the FinTech sector who is seeking a Business and Marketing Director to spearhead the launch and growth of an exciting new project. This is a unique opportunity to take a hands-on role in shaping the marketing strategy, leading customer acquisition initiatives, and developing a strong brand presence for a rapidly growing fintech company. If you are a strategic, results-oriented marketer with a passion for fintech and a knack for driving business growth, we want to hear from you!

Key Responsibilities:

1. Go-to-Market Strategy
   • Develop comprehensive, dynamic launch plans that capture the target audience, competitive positioning, and value propositions.
   • Lead the go-to-market strategy to ensure a successful brand launch in the fintech space.
2. Marketing Campaigns
   • Plan and execute marketing campaigns aimed at customer acquisition and retention.
   • Leverage data-driven insights to optimize campaigns across digital, social, and offline channels, ensuring measurable growth and engagement.
3. Business Development
   • Identify and build strong relationships with strategic partners to drive growth and brand awareness.
   • Collaborate with internal teams such as product, sales, and operations to ensure alignment on business goals and strategies.
4. Brand Building
   • Elevate the companys brand messaging, ensuring consistency and relevance across all communications.
   • Increase brand visibility through strategic partnerships, events, and media opportunities.
5. Analytics & Reporting
   • Measure key performance metrics (such as customer acquisition cost, lifetime value, and conversion rates) to guide decision-making and strategy refinement.
   • Provide regular performance reports and actionable insights to drive continuous improvement.

Required Skills & Experience:

• 5-10 years of experience in marketing or business development within the FinTech/payment (B2C) sector, specifically in Latin America, with a proven track record in launching or scaling fintech products.
• Demonstrated success in creating impactful marketing campaigns and building strategic partnerships within the fintech industry.
• A strategic mindset, with the ability to blend creative marketing tactics with data-driven decision-making.
• Business development experience: Strong ability to form and manage relationships that support the companys growth.
• Familiarity with performance marketing and digital marketing technologies.
• Fluency in English and Spanish (written and spoken) with strong communication skills to engage effectively with stakeholders, partners, and customers.

Desirable Skills:

• An interest in or knowledge of Distributed Ledger Technologies (DLT).
• Proficiency in Spanish is a key advantage for engaging with Latin American markets.

Why This Opportunity Is Exciting:

• Work with a forward-thinking FinTech company at the forefront of innovation in the industry.
• Lead the marketing efforts for a new and exciting project, shaping the companys growth from the ground up.
• Play a pivotal role in building and scaling the brand in a rapidly evolving market.
• Competitive salary and benefits package.

If youre an experienced marketer with a passion for fintech and are ready to drive growth and innovation, we encourage you to apply today. This is a fantastic opportunity to make a real impact within an exciting and fast-growing company!

Originally posted on Himalayas