Associate, Search Engine Optimization

Greystar · United States · $63k – $67k · posted today ago

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About this role

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit .

JOB DESCRIPTION SUMMARY

The Associate of Search Engine Optimization (SEO) works closely with the Manager of SEO to execute established SEO and AI Search strategies across a multi-location client portfolio. This role focuses on high-quality content writing and optimization, technical and local SEO execution, performance analysis, and timely delivery of program deliverables. The ideal candidate manages multiple projects efficiently, communicates effectively with clients and stakeholders, and adapts to emerging search tactics and best practices.

JOB DESCRIPTION

KEY RESPONSIBILITIES

Execute SEO Tactics: Implement established on-page, off-page, technical, and local SEO tactics, including keyword optimization, schema markup, website content updates, and AI Search optimization to improve organic visibility.
Content Development and Optimization: Write, edit, and optimize high-quality website content, including landing pages, FAQs, SEO content briefs, and other SEO deliverables, applying E-E-A-T principles, search intent, and AI Search best practices.
Monitor and Report on SEO Performance: Analyze SEO metrics and KPIs, translating performance data into actionable insights for clients and stakeholders.
Educate Clients and Stakeholders: Communicate SEO best practices, emerging trends, and results to clients and internal teams.
Manage Multiple Projects: Manage a high volume of property deliverables simultaneously while maintaining quality, accuracy, and deadlines.
Collaborate Cross-Functionally: Work with content, paid, social, web development, and other digital marketing channels to support integrated organic marketing efforts.
Adapt to the Dynamic Digital Landscape: Stay current on SEO and AI-powered search developments; support testing, process improvements, and new practices that increase program effectiveness and efficiency. Collaborate with preferred partners on relevant SEO tests.

BASIC KNOWLEDGE & QUALIFICATIONS

Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a related field. 2+ years’ experience in marketing with a focus on organic search. Previous agency experience is ideal.

Solid knowledge of on-page, off-page, technical, and local SEO, AI Search optimization, keyword research, schema markup, and SEO tools such as BrightEdge, SEMrush, and SEO Clarity.

Demonstrated proficiency in SEO and digital marketing copywriting, with exceptional writing and editing skills and an understanding of E-E-A-T, search intent, and content for traditional and AI-powered search.

Experience using AI-assisted content tools to support SEO workflows, with editorial judgment to ensure accuracy, originality, brand consistency, and quality.

Working knowledge of Google analytics and tracking tools, including Google Tag Manager and Looker Studio. Google Analytics certification is strongly desired.

Experience updating content and implementing technical SEO improvements across CMS platforms. Sitecore experience is a plus.

Familiarity with conversion rate optimization (CRO), user experience, and A/B testing is a plus.

Preferred: Experience executing cross-channel organic marketing initiatives, including organic social media, Google Business Profile optimization, local listing management, and content distribution.

Strong organization, time management, problem-solving, and prioritization skills in a fast-paced environment.

Excellent written, oral, and interpersonal communication skills, with the ability to explain SEO performance and recommendations to clients and internal stakeholders.

Ability to collaborate with cross-functional colleagues, external vendors, and business leaders.

Comfortable using digital collaboration and productivity tools, including Microsoft Word, Excel, PowerPoint, Teams, email, and virtual meeting software.

SPECIALIZED SKILLS

Maintain a current knowledge of the Company’s marketing function’s infrastructure, platforms, marketing products, programs, and strategies currently in place, and the established policies, protocols, standards, and other requirements related to marketing and the Greystar brand. Stay up to date on preferred marketing vendors and suppliers, including external creative agencies, and stay informed about initiatives and priorities related to digital marketing.

Build, establish, and access a network of experts and professionals inside and outside of the multifamily real estate industry and attend or participate in conferences, professional associations, and other events that contribute to professional growth. Set and communication standards for team member participation in activities that support their professional growth and development and discipline expertise.

Follow and oversee team member compliance with the Company’s established operating, systems, financial, and human resources policies and procedures, and meet Company and departmental standards and requirements related to job performance.

Personally practice proper safety techniques, follow the Company’s risk and safety policies and procedures, and immediately report any team member or visitor injuries, accidents, or other safety-related issues to the appropriate individual(s). Ensure team member awareness of and compliance with safety protocols and procedures.

Continually identify and act on opportunities for improving the level and quality of service provided by the National Marketing and Digital Marketing functions, and lead efforts that improve their efficiency, effectiveness, productivity, and overall contributions to the Company.

TRAVEL / PHYSICAL DEMANDS

Team members work in an office or remote work environment. No special physical demands are required.

Rare or occasional travel may be required to attend business meetings, training programs, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.

Job demands may require long periods of sitting

Travel required 10% to attend business meetings, training programs, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.

The salary range for this position is $63,000 - $67,000.

Additional Compensation:

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage.
Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
401(k) with Company Match up to 6% of pay after 6 months of service.
Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
Employee Assistance Program.
Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

Greystar is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law.

This position may be performed remotely anywhere within the United States except the state of Alaska.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to .