Account Executive / Business Development Representative

The COOL Company · Morocco · posted today ago

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About this role

About the COOL company

The COOL company is a global leader in AI-powered advertising technology, helping brands, agencies, and publishers simplify advertising and amplify performance.

Powered by COOL AI, our intelligent platform unifies creative generation, media activation, optimization, and attribution into one continuously learning system. Instead of relying on fragmented tools and manual campaign management, COOL AI executes thousands of real-time micro-optimizations across search, social, display, video, and connected TV—helping customers launch faster, optimize continuously, and achieve stronger business outcomes.

Our innovation and growth have earned industry-wide recognition, including being named a 7-time recipient of the Inc. 5000 list of America's Fastest-Growing Private Companies, a 2-time Deloitte Technology Fast 500 honoree, recognized on Crain's New York Fast 50, honored by the Digiday Media Awards for helping modernize digital media, and named one of Adweek's Top 10 Fastest Growing Solution Providers globally.

We're building the future of advertising, where every signal becomes intelligence and every optimization drives performance. As we continue to grow globally, we're looking for curious, ambitious people who want to work with cutting-edge AI technology, solve complex challenges, and help redefine what's possible in modern advertising.

About the Role

As a Full-Cycle Account Executive (Hunter) on the COOL AI Sales Team, you will be responsible for driving new business acquisition across targeted brands, performance agencies, and publishers. You will manage the entire sales cycle—from outbound prospecting and lead qualification to conducting high-impact product demonstrations, negotiating contracts, and closing enterprise-grade deals.

You will represent COOL AI, a unified, end-to-end AI advertising ecosystem that automates creative generation, media planning, activation, and multi-touch attribution.
Your mission is to help marketers overcome signal loss, fragmented reporting, and siloed execution by delivering proven performance outcomes.

Challenges and Opportunities

Challenges :- Navigating Market Noise around AI: Differentiating COOL AI’s agent-based architecture and multi-model technology from superficial "AI-wrapper" tools.
- Educating Enterprise Stakeholders: Selling an integrated platform across traditionally siloed departments (Creative, Media Buying, Attribution/Analytics) within brands and agencies.
- Full-Cycle Execution: Balancing rigorous outbound prospecting and pipeline creation with closing complex deals in a fast-paced environment.

Opportunities:- Proven ROI & Value Proposition: Sell a solution with clear, quantifiable metrics (+339% ROAS boost, -79% CPA reduction, creative scoring in minutes).
- State-of-the-Art Tech Stack: Pitch an end-to-end platform covering the full lifecycle (Create, Activate, Optimize) powered by CHIP (Conversational Platform Interface).
- High Growth & Scale: Join a market-leading AdTech company activating billions of impressions annually across 10+ global markets.

Qualifications

Full-Cycle Pipeline Management:

Conduct targeted outbound prospecting (cold calling, personalized email sequences, LinkedIn/social selling) to generate new sales-qualified leads.
Qualify incoming prospects and manage a clean, predictable sales pipeline in CRM.

Consultative & Value-Based Selling:

Run discovery calls to diagnose prospect pain points (signal loss, high acquisition costs, creative fatigue, fragmented attribution).
Deliver tailored product demonstrations showcasing the COOL AI Create Stack (creative scoring, automated variations), Activate Stack (agent-based media planning and bid optimization), and CHIP conversational interface.
Build business cases and ROI models demonstrating tangible performance lift for prospects.

Deal Closing & Contract Negotiation:

Lead commercial negotiations, address security/compliance requirements, and close contracts with senior marketing and media executives (CMOs, VP Media, Agency Directors).
Consistently meet or exceed quarterly and annual revenue quotas.

Market Feedback & Cross-Functional Collaboration:

Partner with Customer Success and Onboarding teams (based in Paris) to ensure seamless client handoffs.
Feed real-time market insights and feature requests back to Product and Engineering teams (US and FR based).

Qualifications

Experience: 5+ years of successful B2B SaaS sales experience as a full-cycle Account Executive, ideally within AdTech, MarTech, Programmatic Advertising, or Marketing AI.
Track Record: Proven history of quota overachievement in an outbound/hunter capacity within mid-market or enterprise accounts.
Domain Knowledge: Strong understanding of digital advertising ecosystems (DSP, SSP, Search, Social, Programmatic Display, CTV, Paid Video, Multi-Touch Attribution, and cookie-loss/signal deprecation).
Executive Presence: Ability to engage, influence, and negotiate with C-level executives (CMOs, Heads of Performance, Agency Principals).
Languages: Professional fluency in English (required) and French (preferred/a strong plus for local market coverage).
Adtech SaaS Sales Experience
HubSpot Deal Management / Salesforce Experience
HubSpot CRM Sequence creation and management
Salesforce Navigator Business Development
Account-Based Marketing Experience (ICP Modelling)
Google Search SEM Experience / Favourable
Paid Meta Experience / Favourable
Programmatic Media Buying/Planning Experience
Existing Adtech Enterprise Contacts / Favourable

Professional Competencies

Challenger & Consultative Selling: Ability to reframe prospect perspectives on ad activation and demonstrate the value of agentic AI.
Technical & Analytics Aptitude: Comfortable discussing AI models, log-level attribution data, eCPM, CPA, and ROAS optimization metrics.
Autonomy & Entrepreneurial Drive: Self-starter capable of operating with high independence in a high-growth scale-up setting.
Communication & Storytelling: Exceptional verbal, written, and presentation skills; adept at turning complex technical features into clear business benefits.
Rigor & Pipeline Hygiene: Disciplined in CRM tracking, activity logging, and accurate revenue forecasting.